/* ============================================================
   TORONTO.HAIR — Case Study  ·  black + champagne gold, cinematic
   ============================================================ */
@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600&family=Hanken+Grotesk:wght@300;400;500;600&display=swap');

:root{
  --black:#08070a;
  --black-2:#0d0c10;
  --black-3:#131218;
  --paper:#f3ece0;            /* warm white text */
  --muted:rgba(243,236,224,.62);
  --faint:rgba(243,236,224,.34);

  --gold:#c6a05c;
  --gold-bright:#ecd8a6;
  --gold-deep:#8c6b32;
  --gold-line:rgba(198,160,92,.42);
  --gold-glow:rgba(198,160,92,.16);

  --serif:'Cormorant Garamond', 'Times New Roman', serif;
  --sans:'Hanken Grotesk', -apple-system, system-ui, sans-serif;

  --ease:cubic-bezier(.19,1,.22,1);
  --ease2:cubic-bezier(.4,0,.1,1);
  --maxw:1280px;
  --gutter:clamp(22px,5.5vw,90px);
}

*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
html{scroll-behavior:smooth}
body{
  font-family:var(--sans);
  background:var(--black);
  color:var(--paper);
  overflow-x:hidden;
  font-weight:300;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}

.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
section{position:relative}
.scene{min-height:100svh;display:flex;align-items:center;padding-block:clamp(80px,12vh,150px)}
.scene-tall{min-height:118svh}

/* ---- film grain + vignette overlays (fixed) ---- */
.grain{position:fixed;inset:0;z-index:300;pointer-events:none;opacity:.05;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");}
html.no-grain .grain{display:none}
.vignette{position:fixed;inset:0;z-index:299;pointer-events:none;
  background:radial-gradient(130% 100% at 50% 50%, transparent 55%, rgba(0,0,0,.55) 100%);}

/* ---- warm golden glow blob ---- */
.glow{position:absolute;border-radius:50%;filter:blur(90px);background:var(--gold-glow);pointer-events:none;z-index:0}

/* ============================================================
   TYPE
   ============================================================ */
.eyebrow{
  font-family:var(--sans);font-weight:500;
  font-size:clamp(10px,.78vw,12.5px);
  letter-spacing:.34em;text-transform:uppercase;
  color:var(--gold);
  display:inline-flex;align-items:center;gap:1em;
}
.eyebrow .ln{width:34px;height:1px;background:var(--gold);opacity:.6}
.eyebrow .dot{width:6px;height:6px;border-radius:50%;background:var(--gold);box-shadow:0 0 12px var(--gold)}

.serif{font-family:var(--serif);font-weight:500;line-height:.96;letter-spacing:-.005em}
.ital{font-family:var(--serif);font-style:italic;font-weight:500}

.display{
  font-family:var(--serif);font-weight:500;
  font-size:clamp(56px,12vw,180px);
  line-height:.9;letter-spacing:-.01em;
}
.h-scene{
  font-family:var(--serif);font-weight:500;
  font-size:clamp(40px,7vw,104px);
  line-height:.98;letter-spacing:-.008em;
  text-wrap:balance;
}
.h-sub{font-family:var(--serif);font-weight:500;font-size:clamp(26px,3vw,44px);line-height:1.05}

.over{ font-family:var(--serif);font-weight:600;text-transform:uppercase;letter-spacing:.04em;}

.gold{color:var(--gold)}
.gold-bright{color:var(--gold-bright)}
.accent-i{font-style:italic;color:var(--gold-bright)}

.lede{
  font-family:var(--sans);font-weight:300;
  font-size:clamp(16px,1.25vw,20px);
  line-height:1.62;color:var(--muted);
  max-width:48ch;
}
.lede b{color:var(--paper);font-weight:500}
.kicker{font-family:var(--sans);font-weight:500;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--gold)}
.small{font-family:var(--sans);font-size:13px;line-height:1.5;color:var(--faint)}

/* ============================================================
   CORNER BRACKETS
   ============================================================ */
.brackets{position:absolute;inset:clamp(14px,2vw,30px);pointer-events:none;z-index:3}
.brackets .bk{position:absolute;width:26px;height:26px;border:1px solid var(--gold-line)}
.brackets .bk:nth-child(1){top:0;left:0;border-right:0;border-bottom:0}
.brackets .bk:nth-child(2){top:0;right:0;border-left:0;border-bottom:0}
.brackets .bk:nth-child(3){bottom:0;left:0;border-right:0;border-top:0}
.brackets .bk:nth-child(4){bottom:0;right:0;border-left:0;border-top:0}

/* ============================================================
   BUTTONS / CHIPS
   ============================================================ */
.btn{
  display:inline-flex;align-items:center;gap:.85em;
  font-family:var(--sans);font-weight:500;font-size:13px;letter-spacing:.12em;text-transform:uppercase;
  padding:1.15em 1.8em;cursor:pointer;border:1px solid transparent;
  transition:transform .5s var(--ease),box-shadow .4s,background .4s,color .4s;
}
.btn .arr{transition:transform .5s var(--ease)}
.btn:hover .arr{transform:translateX(6px)}
.btn-gold{background:linear-gradient(135deg,var(--gold-bright),var(--gold) 55%,var(--gold-deep));color:#1a1206;box-shadow:0 18px 50px -22px rgba(198,160,92,.7)}
.btn-gold:hover{transform:translateY(-2px);box-shadow:0 26px 60px -22px rgba(198,160,92,.85)}
.btn-line{background:transparent;border-color:var(--gold-line);color:var(--paper)}
.btn-line:hover{border-color:var(--gold);color:var(--gold-bright)}
.link-u{font-family:var(--sans);font-weight:500;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);border-bottom:1px solid var(--gold-line);padding-bottom:4px;display:inline-flex;gap:.6em;align-items:center}
.link-u:hover{color:var(--gold-bright);border-color:var(--gold)}

.chip{
  display:inline-flex;align-items:center;gap:.7em;
  font-family:var(--sans);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);
  padding:.6em 1.1em;border:1px solid var(--gold-line);border-radius:999px;
}

/* ============================================================
   PLACEHOLDER MEDIA SLOTS
   ============================================================ */
.slot{
  position:relative;overflow:hidden;
  background-color:#16141a;
  background-image:repeating-linear-gradient(-45deg,rgba(198,160,92,.07) 0 1px,transparent 1px 14px);
  display:flex;align-items:center;justify-content:center;
  min-height:160px;
}
.slot[data-fill]{background-image:none;background-size:cover;background-position:center}
.slot .tag{font-family:var(--sans);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);text-align:center;line-height:1.7;padding:1.2em;position:relative;z-index:2}
.slot .tag b{display:block;color:var(--gold);font-weight:600;margin-bottom:.5em;letter-spacing:.24em}
.slot::after{content:"";position:absolute;inset:10px;border:1px solid var(--gold-line);opacity:.45;pointer-events:none}
.slot-photo::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(8,7,10,.85));z-index:1}

/* ============================================================
   STATS (big number rows)
   ============================================================ */
.stat-row{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(20px,5vw,80px);align-items:baseline;
  padding-block:clamp(28px,5vh,60px);border-top:1px solid var(--gold-line)}
.stat-row:last-child{border-bottom:1px solid var(--gold-line)}
.stat-num{font-family:var(--serif);font-weight:500;font-size:clamp(72px,15vw,220px);line-height:.82;letter-spacing:-.02em;
  font-variant-numeric:tabular-nums;color:var(--paper)}
.stat-num .u{color:var(--gold)}
.stat-meta .l{font-family:var(--sans);font-weight:600;font-size:clamp(15px,1.3vw,19px);letter-spacing:.04em}
.stat-meta .d{font-family:var(--sans);font-weight:300;font-size:15px;color:var(--muted);margin-top:.7em;line-height:1.55;max-width:34ch}
@media(max-width:820px){.stat-row{grid-template-columns:1fr;gap:14px}}

/* ============================================================
   MARQUEE
   ============================================================ */
.marquee{overflow:hidden;padding-block:clamp(22px,4vh,40px);border-block:1px solid var(--gold-line)}
.marquee-track{display:flex;width:max-content;animation:marq 40s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
/* ---- hero case dossier ---- */
.dossier{position:relative;padding:26px 30px;border:1px solid var(--gold-line);min-width:300px;max-width:380px;background:rgba(8,7,10,.4)}
.dossier .d-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}
.dossier .row{display:flex;justify-content:space-between;align-items:baseline;gap:22px;padding:11px 0;border-top:1px solid var(--gold-line)}
.dossier .k{font-family:var(--sans);font-weight:600;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-bright);white-space:nowrap}
.dossier .v{font-family:var(--sans);font-weight:300;font-size:13.5px;color:var(--paper);text-align:right;line-height:1.45}
.dossier .v .gold{color:var(--gold)}

.marquee-item{font-family:var(--serif);font-style:italic;font-size:clamp(26px,3.4vw,52px);white-space:nowrap;color:var(--paper)}
.marquee-item .s{font-style:normal;color:var(--gold);font-size:.5em;margin-inline:.85em;vertical-align:.18em}
@keyframes marq{to{transform:translateX(-50%)}}

/* ============================================================
   MOTION  (scrub + reveal)
   ============================================================ */
[data-scrub]{will-change:transform,opacity}
.rise{opacity:0;transform:translateY(60px);transition:opacity 1.1s var(--ease),transform 1.2s var(--ease)}
.rise.in{opacity:1;transform:none}
[data-stagger]>*{opacity:0;transform:translateY(44px);transition:opacity 1s var(--ease),transform 1.1s var(--ease)}
[data-stagger].in>*{opacity:1;transform:none}

.mask{overflow:hidden;display:block}
.mask>span{display:block;transform:translateY(110%);transition:transform 1.15s var(--ease)}
.mask.in>span{transform:none}

.fade{opacity:0;transition:opacity 1.4s var(--ease)}
.fade.in{opacity:1}

html.no-motion .rise,html.no-motion [data-stagger]>*,html.no-motion .mask>span,html.no-motion .fade{opacity:1!important;transform:none!important}
html.no-motion [data-scrub]{transform:none!important}
html.no-motion .marquee-track{animation:none}

/* ============================================================
   PROGRESS + NAV
   ============================================================ */
.progress{position:fixed;top:0;left:0;height:2px;width:0;background:linear-gradient(90deg,var(--gold-deep),var(--gold-bright));z-index:320;box-shadow:0 0 12px var(--gold)}

.topbar{position:fixed;top:0;left:0;right:0;z-index:200;display:flex;align-items:center;justify-content:space-between;
  padding:18px var(--gutter);transition:transform .6s var(--ease),background .5s,backdrop-filter .5s;}
.topbar.solid{background:rgba(8,7,10,.7);backdrop-filter:blur(14px);border-bottom:1px solid var(--gold-line)}
.topbar.hidden{transform:translateY(-110%)}
.topbar .brand{display:flex;align-items:center;gap:13px}
.topbar .medallion{width:34px;height:34px;border-radius:50%;border:1px solid var(--gold-line);display:flex;align-items:center;justify-content:center;
  background:radial-gradient(circle at 35% 30%,rgba(236,216,166,.25),transparent 70%);font-family:var(--serif);font-weight:600;color:var(--gold-bright);font-size:16px}
.topbar .name{font-family:var(--serif);font-weight:600;letter-spacing:.12em;text-transform:uppercase;font-size:15px}
.topbar .name .d{color:var(--gold)}
.topbar .right{display:flex;align-items:center;gap:22px}
.topbar .casetag{font-family:var(--sans);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--faint)}
@media(max-width:720px){.topbar .casetag{display:none}}

/* utility */
.center-col{display:flex;flex-direction:column}
.between{display:flex;justify-content:space-between}
.items-center{align-items:center}
.wrapf{flex-wrap:wrap}
.gap-s{gap:14px}.gap-m{gap:26px}.gap-l{gap:46px}
.mt-l{margin-top:clamp(30px,5vh,56px)}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px);align-items:center}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,30px)}
@media(max-width:880px){.grid2,.grid3{grid-template-columns:1fr}}

/* ---- PageSpeed gauges ---- */
.gauge{position:relative;text-align:center}
.gauge svg{width:clamp(110px,11vw,150px);height:auto;transform:rotate(0)}
.gauge .ring{stroke-dasharray:276.46;stroke-dashoffset:276.46;transition:stroke-dashoffset 1.8s var(--ease)}
.gauge.lit .ring{stroke-dashoffset:var(--off)}
.gauge .gnum{position:absolute;top:clamp(55px,5.5vw,75px);left:0;right:0;transform:translateY(-50%);
  font-family:var(--serif);font-weight:500;font-size:clamp(34px,3.6vw,50px);color:var(--paper)}
.gauge .glabel{margin-top:14px}

/* ---- form showcase (auto-pan, down then back up) ---- */
.form-frame{position:relative;height:600px;border:1px solid var(--gold-line);overflow:hidden;background:#0a0a0c}
.form-frame img{width:100%;display:block;animation:pan 18s linear infinite alternate}
@keyframes pan{from{transform:translateY(0)}to{transform:translateY(calc(-100% + 600px))}}

/* ---- long-site showcase (auto-scroll, down then back up) ---- */
.scroll-site{position:relative;height:560px;overflow:hidden;background:#0a0a0c}
.scroll-site-track{animation:panSite 60s linear infinite}
.scroll-site-track img{width:100%;display:block}
@keyframes panSite{from{transform:translateY(0)}to{transform:translateY(-50%)}}
html.no-motion .scroll-site-track{animation:none;transform:translateY(0)}
html.no-motion .form-frame img{animation:none}
.form-frame .fade-t,.form-frame .fade-b{position:absolute;left:0;right:0;height:70px;z-index:2;pointer-events:none}
.form-frame .fade-t{top:0;background:linear-gradient(var(--black),transparent)}
.form-frame .fade-b{bottom:0;background:linear-gradient(transparent,var(--black))}
.form-frame .chip{position:absolute;bottom:18px;left:18px;z-index:3;background:rgba(8,7,10,.7)}
html.no-motion .form-frame img{animation:none}

/* ---- vertical phone video ---- */
.phone{position:relative;aspect-ratio:9/16;border:1px solid var(--gold-line);overflow:hidden;background:#000;box-shadow:0 40px 80px -40px rgba(0,0,0,.9)}
.phone iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.phone .ph-tag{position:absolute;bottom:0;left:0;right:0;z-index:3;padding:14px 16px;background:linear-gradient(transparent,rgba(8,7,10,.85));pointer-events:none}

/* ---- click-to-play YouTube facade ---- */
.ytlite{position:relative;cursor:pointer;overflow:hidden;background:#0a0a0c center/cover no-repeat}
.ytlite::before{content:"";position:absolute;inset:0;background:linear-gradient(rgba(8,7,10,.12),rgba(8,7,10,.5));z-index:1;transition:opacity .4s}
.ytlite .play{position:absolute;inset:0;z-index:2;display:flex;align-items:center;justify-content:center;transition:transform .5s var(--ease)}
.ytlite:hover .play{transform:scale(1.08)}
.ytlite .play span{width:74px;height:74px;border-radius:50%;border:1px solid var(--gold);background:rgba(198,160,92,.18);backdrop-filter:blur(4px);display:flex;align-items:center;justify-content:center;box-shadow:0 12px 44px -10px rgba(0,0,0,.7)}
.ytlite iframe{position:absolute;inset:0;width:100%;height:100%;border:0;z-index:5}
.ytlite.loaded .play,.ytlite.loaded::before{opacity:0;pointer-events:none}

/* ---- site capture: menu drops down ---- */
.site-cap{position:relative;aspect-ratio:2237/1047;overflow:hidden;background:#000}
.site-cap-inner{clip-path:inset(0 0 83% 0);transition:clip-path 1.4s var(--ease)}
.site-cap-inner img{width:100%;display:block;transform:translateY(-5%);transition:transform 1.4s var(--ease)}
.site-cap-inner.open{clip-path:inset(0 0 0 0)}
.site-cap-inner.open img{transform:none}
html.no-motion .site-cap-inner{clip-path:none!important;transition:none}
html.no-motion .site-cap-inner img{transform:none!important}

/* ---- personas ---- */
.persona .pphoto{aspect-ratio:16/10;overflow:hidden;margin-bottom:18px;border:1px solid var(--gold-line)}
.persona .pphoto img{width:100%;height:100%;object-fit:cover;object-position:center 22%;transition:transform .8s var(--ease)}
.persona:hover .pphoto img{transform:scale(1.06)}
.persona{position:relative;border:1px solid var(--gold-line);padding:clamp(22px,2vw,32px);background:var(--black);transition:border-color .45s var(--ease),background .45s,transform .5s var(--ease);cursor:pointer}
.persona:hover{border-color:var(--gold);background:#100e0a}
.persona .pnum{font-family:var(--sans);font-size:11px;letter-spacing:.24em;color:var(--gold);font-weight:600}
.persona .pq{font-family:var(--serif);font-style:italic;font-size:clamp(16px,1.3vw,19px);color:var(--gold-bright);line-height:1.25;margin-top:16px;min-height:2.5em}
.persona .pt{font-family:var(--serif);font-weight:500;font-size:clamp(23px,2vw,30px);line-height:1.02;margin-top:12px}
.persona .pd{font-family:var(--sans);font-weight:300;font-size:14px;line-height:1.55;color:var(--muted);margin-top:12px}
.persona .swrap{display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease),margin-top .55s,opacity .45s}
.persona .steps{overflow:hidden}
.persona:hover .swrap,.persona.open .swrap{grid-template-rows:1fr;margin-top:18px;opacity:1}
.persona .swrap{opacity:.001;margin-top:0}
.persona .step{display:flex;gap:.7em;align-items:baseline;padding:9px 0;border-top:1px solid var(--gold-line);font-family:var(--sans);font-size:13.5px;color:var(--paper)}
.persona .step .sn{font-family:var(--sans);font-size:11px;color:var(--gold);letter-spacing:.1em}
.persona .pcta{margin-top:16px;font-family:var(--sans);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);display:inline-flex;gap:.5em}

/* design note */
.note{background:#0d0c10;border-bottom:1px solid var(--gold-line);font-family:var(--sans);font-size:13px;line-height:1.7;color:var(--muted)}
.note .wrap{padding-block:26px}
.note b{color:var(--gold-bright);font-weight:600}
.note .t{font-family:var(--sans);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--gold);margin-bottom:12px;display:block}

@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}