You own your medical practice, but often your website, domain names, social media, GOOGLE Business Listing, and other elements of YOUR business are controlled by third parties, agencies and web developers.

This article addresses how to gather these valuable assets in one place so YOU own them, control them and can move them easily.

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CLICK HERE: 2022 Guide
To Owning and Managing
Your Practice Assets Online

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Doing this digital asset collection has many has many benefits for your practice:

  • Pack your parachute. If something happens to your web developer, host or server you need to have backups or control of your website, domains, social media and GOOGLE assets to quickly respond.
  • Control and centralize your digital assets. It is difficult to move a website or change providers. There is often a risk that your current web developer or marketing team will lose interest, become unresponsive or become difficult to work with if they know you are changing directions.
  • Protect years of SEO progress. Web and marketing companies are never happy to lose clients or have them move away. They can sabotage your SEO or give you a version of your site that is missing critical elements for GOOGLE to catalog. By always having your digital assets backed up you will always be ready for anything if it were to go sideways with your current vendor.
  • Selling or moving your practice. Preparing for sale or relocation of your practice is reasonable and will help ensure that you can have difficult conversations about SEO, content/website/design ownership, asset ownership and site migration BEFORE it becomes an issue.
  • Control your GOOGLE Assets. GOOGLE MY BUSINESS, GOOGLE ANALYTICS, and GOOGLE SEARCH CONSOLE are frequently set up by 3rd party vendors and controlled by those vendors. It is important you are a primary owner of these properties so you don’t lose control or lose data if you choose to move or sell.

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CLICK HERE: 2022 Guide
To Owning and Managing
Your Practice Assets Online

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