Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Real practices. Real results.

The Work · 06 Case Studies
Six builds. Six different worlds.

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.
Service · Video

You record 30 seconds.
We do the rest.

Video is the asset class that wins elective medicine marketing right now. Patients who watch your video book at two to three times the rate of patients who don't. But most practices either skip video entirely or produce something so amateur it actually hurts the brand. We're a real production team. You record the right thirty seconds on your phone. We turn it into polished content deployed across eight platforms.

SERVICE · VIDEO
VD
VideoPhone in, library out
01The overview · How it works

A production team that knows medicine

We've recorded in operating rooms. We've edited thousands of hours of practice footage. We've built YouTube channels from zero. We make medical illustrations and animations. This is technical creative work most marketing agencies fake badly, and it shows on screen. You don't need to learn editing. You don't need to dance on TikTok. You need to capture the right moments. We handle everything else, and it ships on one monthly fee.

Laptop showing YouTube Studio analytics with a views-over-time chart, audience-retention curve, top-performing videos, and subscriber growth
Selected work · Before & after, in motion

Transformations, in motion.

The graphic stuff: real before-and-after rejuvenations, cut cinematically. This is the work that stops the scroll.

Preservation facelift & eyelid rejuvenation, in motion

From Dr. O’Daniel

Deep-plane & preservation facelift: full-face harmony

From Dr. O’Daniel

Facelift with gland refinement & 4-lid blepharoplasty

From Dr. O’Daniel

A morphing before-and-after reveal

From Dr. O’Daniel

Spectacular preservation-facelift results, shot in 4K

From Dr. O’Daniel
Selected work · Before & after, every procedure

Holley's patients, transformed.

Rhinoplasty, mommy makeover, facelift, real West Michigan patients, before and after, start to finish.

Facelift before-and-afters, in motion

From West Michigan Plastic Surgery

A natural facelift, age 60-70, in 4K

From West Michigan Plastic Surgery

Rhinoplasty & chin augmentation, 20 years old

From West Michigan Plastic Surgery

Facelift before & after, age 59

From West Michigan Plastic Surgery

Male face & neck lift, age 70

From West Michigan Plastic Surgery
Selected work · Patient stories

Real patients, real words.

Full patient stories we shot and edited start to finish. The most persuasive marketing there is, because it isn't marketing.

Shelby's story: abdominoplasty after major weight loss

From Sarasota Plastic Surgery

A breast-augmentation patient tells her story

From Sarasota Plastic Surgery

Sarasota Plastic Surgery: real patient stories

From Sarasota Plastic Surgery

Facelift results from Louisville's #1 facelift surgeon

From Dr. O’Daniel

A browlift patient's real story

From Dr. O’Daniel

A next-level mommy makeover with Dr. Lynam

From Richmond Surgical Arts
Selected work · Made for the feed

Phone-first. Built to scroll.

The same work, cut vertical for Reels, Shorts, and Stories, built for how patients actually scroll. Tap any to play.

Deep plane facelift, a deep dive

Richmond Surgical Arts

Am I a good candidate for a necklift?

West Michigan Plastic Surgery

Blepharoplasty & face-neck lift, in motion

Dr. O’Daniel

Cheryl's facelift recovery, in her words

Sarasota Plastic Surgery

Hair transplants, explained

Toronto.Hair

Mommy makeover: reduction & tummy tuck

Richmond Surgical Arts

The secret to a natural-looking facelift

West Michigan Plastic Surgery

Surgical artistry in motion

Dr. O’Daniel

Why she chose Dr. Mobley

Sarasota Plastic Surgery

Plasma Lyft: a natural-looking facelift

LA Plastic Surgery

Body lift after massive weight loss

Richmond Surgical Arts

The vertical-lift facelift technique

West Michigan Plastic Surgery

Precision neck recontouring in motion

Dr. O’Daniel

Feel good, look good

Sarasota Plastic Surgery

A male hair transplant, start to finish

Toronto.Hair

A classic mommy makeover

Richmond Surgical Arts

80-pound weight loss after a tummy tuck

West Michigan Plastic Surgery

Another story in motion

Dr. O’Daniel

Alyssa on her breast augmentation

Sarasota Plastic Surgery

Tummy tuck, four months out

Richmond Surgical Arts

Facelifts in your 40s vs your 60s

West Michigan Plastic Surgery

Before & after, vertical cut

Dr. O’Daniel

A female hair transplant, explained

Toronto.Hair

What is a deep plane facelift?

Richmond Surgical Arts

Her facelift journey with Dr. Holley

West Michigan Plastic Surgery

A patient case study, in motion

Dr. O’Daniel

Cheryl's day of surgery

Sarasota Plastic Surgery

A mommy makeover after weight loss

Richmond Surgical Arts

Natural-looking necklift results

West Michigan Plastic Surgery

A BHRT patient's story

Richmond Surgical Arts
In their words · Clients on working with us

The surgeons themselves, on the work.

Real clients on what changed after they hired us.

Dr. Gregory Lynam · Richmond, VA

From Richmond Surgical Arts

Dr. David Mobley · Sarasota, FL

From Sarasota Plastic Surgery

Dr. Robert Jones · Toronto

From Toronto.Hair

Dr. Edward Gross · Orlando, FL

Dr. Pradeep Sinha · Atlanta, GA

Kari Schwear · Director of Marketing

02 · What you get

Real production,
minimal lift from you.

The doctor's commitment is small. The output is large. Five to ten phone clips per month from you become twenty to thirty polished assets deployed across eight platforms: your site, YouTube, Google profile, Instagram, TikTok, Facebook, email, LinkedIn.

01

Procedure walkthroughs that rank for years

A well-shot procedure walkthrough ranks on YouTube for years, gets cited by AI engines, and demonstrates your technique against every competitor. We know how to shoot in the OR: clean audio, proper framing, real production value.

02

Patient testimonials that actually convert

A real patient on camera, in their own words, is the single most powerful conversion asset you can produce. Editorial setup, proper lighting, two-camera when appropriate, multi-format edits, consent handled correctly.

03

Doctor-explains content in your voice

Educational video where you explain a procedure or address a common question. We give you a script outline, not a full script, because natural voice matters. Then we apply the editorial production layer that makes it look like television.

04

A Phone Content Guide that takes the friction out

One page that tells you what to record, how to record it, when, and where to send it. Ten evergreen scenarios that always work. That is the entire ask from you on the production side.

05

In-depth authority on YouTube

Twelve to twenty-five minute deep dives that build a moat your competitors can't replicate in under eighteen months. Where your depth shows up. Where AI engines extract for their answer generation.

06

One element, eight platforms

Every video gets deployed across your site, YouTube, Google profile, Instagram Reels, TikTok, Facebook, email newsletter, and LinkedIn, automatically. No one on your team has to remember to cross-post anything.

03 · How it works

A simple system
that compounds monthly.

The setup is light. The output starts within the first month and builds every month after. By month six you have a library of polished video assets working for you across every platform.

1
Phase 1 · Foundation shoot

A 90-minute on-site session

Within the first month or two we come on site for a focused shoot: doctor portraits, facility walkthrough, team footage, b-roll library. This is the foundation everything else gets cut against, and it only has to happen once.

    2
    Phase 2 · The phone pipeline

    Your clips become our assets

    You start sending five to ten phone clips per month using the guide. Our editors turn them into twenty to thirty polished pieces of content: Reels, shorts, GBP posts, email features, embeds. The library grows every month.

      3
      Phase 3 · The wheelhouse work

      In-depth and flagship production

      As the foundation matures, we move into the higher-end work: in-depth YouTube authority pieces, lecture content, custom animations, broadcast-grade educational assets. This is where the moat gets built.

        Now booking 2026 · Available today

        Let's plan your first shoot.

        A short call to look at what you have, what you don't, and what a first foundation shoot would capture for your specific practice. You'll leave the call with a clear picture of the asset library you'd build over the next twelve months, how it feeds your site, rankings, and social, and what your actual time commitment looks like.