Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Real practices. Real results.

The Work · 06 Case Studies
Six builds. Six different worlds.

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.
Persona 07 · Legacy · National thought leadership

From market leader
to thought leader.

State board seats. National podiums. Journal positions. The fellowship that carries your name. That's the next stage, and we get you there. Better lectures. Better surgical video. Speaker outreach that turns interest into real invitations. You stay the surgeon. We handle the production and the pitching.

PROFILE · THE THOUGHT LEADER
07
LegacyThought leader · National stage
01The overview

How we get you there.

You've won your market. The next stage is bigger: a national name, the podiums, the press, the influence that shapes the field, and a reputation that outlasts you.

We do the work that gets you there, the presentations, the surgical video, the outreach to the people who hand out invitations, so the invitations keep coming. You stay the surgeon. We handle the rest.

Distinguished surgeon at a lectern delivering a keynote, the national stage that defines the next ladder of the career
02 · What we build for you

Presentations you can be proud of.

Five things we deliver. Built once. Used everywhere.

01

Lectures that win the room.

Custom design, original illustrations, your surgical video cut in. A deck that puts you in the top 10% of the room, and gets you the next invitation.

A distinguished plastic surgeon mid-keynote at a major medical conference, gesturing toward a giant illuminated screen
The podium · The room came to hear you
02

Surgical video your peers don't have.

We turn the footage you already have into teaching clips and reels, then coach your team so every future capture is sharper. One library that works everywhere.

A modern operating room set up for surgical-video capture, cameras positioned around the OR table
OR footage · Finally usable
03

A speaker kit, and we do the asking.

The package a serious figure has, and the outreach that gets it in front of the right people. You stay the surgeon. We do the asking.

  • Bios, abstracts, and a magazine-quality headshot library
  • A sizzle reel of you on stage, in the OR, with patients
  • Direct outreach to meeting committees and society chairs
A distinguished surgeon being photographed in a magazine-quality portrait studio with professional lighting
The portrait · The kit a serious figure has
04

One story. Every interview.

Press, podcasts, and panels need a story, not a CV. We build it once, so every appearance sounds consistent and builds on the last.

A distinguished surgeon being interviewed in a professional podcast studio with broadcast microphones
The interview · Authority that builds
05

Production quality on everything.

Custom design, real illustrations, color-graded video, editorial portraits. Every platform that carries your name finished to the same standard.

A conference stage podium with a laptop displaying a presentation slide, mirrored on a large illuminated screen behind it
The slide · From your laptop to the big screen
03 · How it works

Three stages.
The kit. The outreach. The podium.

Build the kit, run the outreach, fill the schedule with national stages. Each stage opens the next.

1
Stage 1 · Build the kit

Stage 1 · Build the kit.

We rebuild every asset that carries your name. By the end, your library and speaker kit are ready to send.

  • Presentation system and headshot library rebuilt
  • Surgical video organized, edited, and tagged
  • Speaker kit assembled: bios, abstracts, sizzle reel
2
Stage 2 · Run the outreach

Stage 2 · The outreach runs.

Now it gets used. Submissions go out, the first podiums and press land, relationships start to build.

  • Speaker submissions to regional and national meetings
  • First podcast and press appearances
  • Each appearance reused to land the next
3
Stage 3 · National stage

Stage 3 · The national stage.

National podiums booked, publishing in motion. Your name now travels on its own.

  • A national speaking schedule, confirmed ahead
  • Editorial positions and publishing underway
  • Top-doctor lists, profiles, and book conversations
04 · The influence ladder

Local leader to national name.
Nine moves up.

Each move opens the next. We have the work ready for whichever one you're on.

Local & state societies
  • Bios, headshots, and talking points
  • A press release on each appointment
National society committees
  • ASPS, Aesthetic Society, AAFPRS positioning
  • Bio expansion and social support for the role
National podiums
  • Custom decks for each invited talk
  • Post-event capture, amplification, and press
Vendor & industry partners
  • Speaker kit and abstracts for vendor courses
  • Mutual amplification with industry partners
Editorial & publishing
  • Academic positioning and abstract design
  • Paper promotion and editorial-board materials
Fellowship & named courses
  • A brand identity for the program
  • Recruitment and marketing for the named course
Press & media
  • Top-doctor list and magazine placement
  • Sustained outreach across trade and consumer
Podcasts & interviews
  • Topics packaged and hosts pitched
  • Briefing docs and episode promotion
Books & named procedures
  • Content strategy and promotion for the book
  • Trademark guidance for named techniques

You don't do all nine at once. You do them in order, with the work ready when you need it.

05 · Why thought leaders hire MAA

We know this world.
We deliver for it.

01

We know this world.

Society chairs. Editorial boards. National podiums. Vendor relationships. We know what each one is worth and how to use it.Most agencies don't.

02

We produce at the level the career deserves.

Custom decks. Real medical illustrations. Color-graded video. Editorial portraits. Not templates. Work other surgeons in the room notice.

03

One team. Start to finish.

Same people, same standards, same voice. You don't restart with a new agency.

In their words
I wanted my reputation to outlast me. They turned decades of work into something my partners are inheriting at full strength.
★★★★★
Now booking 2026 · Available today

If this is what you want, this is what we do.

Cement your legacy, grow your influence, become the name the field knows.We'll map what's next and what to build first. Selective, specific, no pitch.