SEO built for
plastic surgeons.
A facelift patient runs twenty searches before she books a consult. Plastic surgery SEO decides whose name she sees every time: on Google, in the map pack, and now in ChatGPT and AI Overviews. We build the procedure pages, the site infrastructure, and the authority that put you there. You do medicine. We do the rankings.
Patients search by procedure, not by specialty
We don't describe rankings. We screenshot them.
Live results earned for plastic surgery practices — click any shot to read the full case study.
Top of the map pack for “best richmond plastic surgeons.”
From Richmond Surgical Arts →
#1 for “facelift Kalamazoo” — organic and map.
From West Michigan Plastic Surgery →
Cited by Google’s AI Overview — the new #1 position.
From Richmond Surgical Arts →
Named a top surgeon by Google AI Mode.
From Dr. Scott Holley →The 10 secrets of plastic surgery SEO
A deep page for every procedure
One thin page ranks for one search. A deep facelift page ranks for fifty long-tail variations — cost, recovery, candidacy, technique — and gets cited by AI for dozens more. Depth is the whole game.
Galleries built for machines and humans
Your results are your best content. Per-procedure galleries with real case detail, image-search presence, and schema — so the proof that convinces patients also feeds the rankings.
Win the map pack first
The map pack takes the clicks in every metro. Categories, photos, posts, and review velocity are a ranking system of their own — most practices set it once and forget it. That's the opening.
The directory constellation
RealSelf, Healthgrades, Vitals, ASPS, and 200+ listings feed Google and AI their picture of you. One inconsistent phone number quietly bleeds trust. We keep every listing exact.
Your name is a keyword
Patients search you by name before they book. Own page one for it completely: site, reviews, socials, press, videos — because the competitor ads and the directories are trying to take it.
Video is a second search engine
YouTube ranks in Google, fills the video carousel, and feeds AI engines. Procedure explainers and patient stories rank where text can't — one client's videos average 44K views each.
Get cited, not just ranked
AI Overviews now appear on 19 of 30 core plastic-surgery keywords. Being the practice ChatGPT and AI Overviews cite is a different discipline than ranking — structured data, quotable claims, consistent entities. We track it monthly.
Reviews are ranking fuel
Volume, recency, and the words patients use all move local rankings — and AI engines read reviews to characterize you. A review system, not a plea at checkout.
Technical speed, ruthlessly
Seventy percent of patients arrive on a phone. Instant paint, clean Core Web Vitals, no bloated theme — site engineering is a ranking factor and a conversion factor at once.
Defend what you win
Rankings decay without maintenance: algorithm shifts, new competitors, content rot. Daily monitoring and quarterly content refreshes keep the position you paid to earn. Defense is cheaper than reconquest.
Straight answers
How long does plastic surgery SEO take?
Technical wins land in the first 60 days. Competitive procedure rankings take 6-12 months in most metros. The compounding starts around month six — which is why the practices that started last year are hard to catch.
What does plastic surgery SEO cost?
Serious programs in competitive metros run $2,000-$8,000+ per month across the industry. We price by market and scope, and we publish exactly what ships every month. One consult typically covers the month.
Can you guarantee #1 rankings?
Nobody honest can. What we guarantee is the work: the pages, the technical fixes, the listings, the tracking — and screenshots of results as they land, like the ones above.
How is AI search changing plastic surgery SEO?
AI Overviews now sit on most plastic-surgery keywords, and patients ask ChatGPT for surgeon shortlists. Getting cited requires structured data and consistent entities beyond classic SEO. We build both and track your AI citations monthly.
See where your procedures rank today.
We'll run the audit: every procedure, every competitor, Google and AI. You get the map and the plan, no obligation.