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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

More patients. Less worry.

How we grow our clients' practices, give them their time back, and act as the one partner who runs the whole thing, so they can operate. Each one is also a 30-second video case study.

Toronto.Hair, Dr. Robert JonesToronto.HairNew name. New patients.Dr. Robert JonesOakville, ON · Hair restorationView Richmond Surgical Arts, Dr. Gregory T. LynamRichmond Surgical ArtsOne partner. Years of growth.Dr. Gregory T. LynamRichmond, VA · Plastic surgery · med-spaView LA Plastic Surgery, Dr. Melinda LacernaLA Plastic SurgeryFound, followed, booked.Dr. Melinda LacernaBradenton · Sarasota, FL · Facial plastic surgeryView West Michigan Plastic Surgery, Dr. Scott HolleyWest Michigan Plastic SurgeryHigher rankings. More patients.Dr. Scott HolleyKalamazoo, MI · Facelift · rhinoplastyView Sarasota Plastic Surgery Center, Dr. David MobleySarasota Plastic Surgery CenterThe marketing that books more patients.Dr. David MobleySarasota, FL · Plastic surgeryView The Studio · O'Daniel, Dr. T. Gerald O'DanielThe StudioO'DanielReputation, turned into revenue.Dr. T. Gerald O'DanielLouisville, KY · Facial plastic surgeryView Sarasota Smile Design, Dr. Jenifer C. BackSarasota Smile DesignMobile speed score 36 to 96.Dr. Jenifer C. BackSarasota, FL · Cosmetic dentistryView