Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Real practices. Real results.

The Work · 06 Case Studies
Six builds. Six different worlds.

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.
Service · SEO

More patients
from search.

Most of your new patient calls trace back to a Google search someone ran on their phone. If your practice doesn't show up, the patient picks the surgeon who did. We do the deep, technical work that gets your name to the top and keeps it there year after year. You do medicine. We grind the search engine work in the background so your phone keeps ringing.

SERVICE · SEO
SE
SearchCompounding rankings
01The overview · How it works

Compounding work that becomes market dominance

Real search work is engineering, not gimmicks. We tune the site for speed, structure the content so search engines and AI can read it cleanly, build the medical directory presence that signals authority, and watch the rankings every single day. No magic bullets. No 30-day promises. Just the methodical, compounding work that puts your practice ahead of the surgeon down the street twelve months from now, and keeps you there.

Laptop on a walnut desk showing an SEO analytics dashboard, an organic-traffic line chart trending up over 12 months, keyword-ranking position improvements, top pages by clicks, and a traffic-source donut chart
02 · What you get

Six layers of work
most agencies skip.

Most agencies pretend to do search engine optimization. They run an audit, change a few page titles, and send a report nobody reads. We actually do the work, at the engineering, content, and authority layers, every week, for as long as you're a client.

01

Site speed that wins on mobile

Seventy percent of your patients land on your site from a phone. We engineer the page to paint instantly, because slow sites lose rankings and lose patients before they ever see your work.

02

Structured data done right

We layer five to ten types of structured data on every service page so Google, ChatGPT, and Perplexity can read who you are, what you do, and why patients choose you, clearly enough to cite you.

03

The medical directory constellation

There are 200+ directories that matter for a plastic surgery practice: Healthgrades, Vitals, RealSelf, ASPS, vendor partner lists. We manage them so your information is consistent everywhere it appears.

04

Deep service pages, not thin ones

One thin page ranks for one search. One deep page ranks for fifty long-tail searches and gets cited by AI for dozens more. We build the depth your competitive market actually requires.

05

YouTube as a second search engine

YouTube is the world's second-largest search engine and a primary source AI engines feed from. We treat your video presence as a parallel ranking platform, not an afterthought.

06

Daily monitoring, not quarterly check-ins

Algorithm changes, ranking drops, indexing problems, competitor moves: we catch them in the data the day they happen, not in a quarterly review three months later when the damage is done.

03 · How it works

A 20-year discipline,
applied to your practice.

Two decades in elective-medicine search. Methodical, honest, and it compounds. Here's the first year.

1
Phase 1 · Audit & quick wins

Find what's broken and fix it fast

We run a full audit, then ship the quick wins in the first 60 days, the technical fixes and corrections that move rankings without waiting.

    2
    Phase 2 · Infrastructure

    Build the depth your market requires

    Months three through six: deep pages for every procedure, your listings cleaned up everywhere, and a site built to get found in Google and AI.

      3
      Phase 3 · Compounding

      The work that pulls you ahead

      Month six and beyond, it compounds. Fresh content, constant tuning, and ranking defense, so you pull further ahead every quarter.

        Now booking 2026 · Available today

        Let's look at your rankings.

        Send us your practice and we'll show you exactly where you stand against the top three competitors in your market: the rankings, the directory gaps, the speed scores, the AI citations. No pitch deck. No pressure. A 30-minute call where you see the data and decide if we're the right team to fix it.