Persona 01 · Growth · Market share

Growing your
market share.

Breaking into the top 3 of your metro isn't one tactic, it's the right signals stacked quarter after quarter. We build a custom plan for your market and deliver what actually moves you up: more visibility, more consults, more revenue.

855-905-0969 Book a competitive audit→

PROFILE · CLIMBING SURGEON

Growth3-8 years post-fellowship

01The overview · Who he is

How does a growing practice break into the top results?

Strong surgeon, real skill, a few years out of fellowship. The one thing missing is discovery: patients can't choose you if they can't find you, and the established names in your metro own the search results today.

We close that gap. The right signals, stacked month after month, move you up the rankings and into the map pack, in front of patients who are actively looking.

The payoff is simple: more new patients, more revenue, and more of your time back while the older practices assume their lead will hold.

Practice ranked #1 in Google Maps local 3-pack

Proof · Climbers we've moved

Surgeons who climbed, on our watch.

New names that broke into the top of crowded metros with MAA. Tap any to see the full story.

Richmond Surgical Arts at the top of the Google map pack

Climbed to the top of the Richmond map pack.

From Richmond Surgical Arts →

West Michigan Plastic Surgery ranked #1 for kalamazoo facelift

Took #1 in Kalamazoo for “facelift.”

From West Michigan Plastic Surgery →

Sarasota Plastic Surgery Center owning the breast augmentation map pack

Owns the Sarasota map pack for “breast augmentation.”

From Sarasota Plastic Surgery →

Dr. Lacerna owning the facelift search results in her market

Owns the facelift results across her whole market.

From LA Plastic Surgery →

02 · The philosophy

Position is built
signal by signal.

No one shortcut wins. You play the whole board. Six operating principles MAA brings to every climbing-surgeon engagement.

A neural-network constellation of citation sources, Google at the center connected to Yelp, BBB, Healthgrades, WebMD, Vitals, Schema.org, Facebook, Instagram, LinkedIn, YouTube, X, PRWeb, Business Wire and more — The signal map · Every node is a vote

How important are you?

Google Business Profile, citations, reviews, schema, social, video, press, partnerships, vendor relationships, BBB, hospital affiliations. Each signal is small. Together they're the difference between page 2 and the map pack.

Review frequency and velocity MATTER

Ten new 5-star reviews in the last 90 days can eclipse a competitor's 40 from 2019. Google reads recency. So does AI search. A practice with 200 reviews and zero in 60 days reads as declining.

One asset, eight places.

Stop creating for Instagram only. Every good asset ships to site, email, Google Business Profile, IG, Facebook, YouTube, TikTok, blog. It's boring, it works, and it's the missing link.

Foundations, then amplification.

A perfect Instagram strategy on top of a broken Google Business Profile is throwing gas on a wet match. Fix the foundation first. Then layer.

Hire someone who knows the business of elective medicine.

A generalist who doesn't know your top 4 local competitors will cost you. Elective medicine is about youth and beauty. They think it's about syringes and scalpels. Most agencies will BLOW IT for months before figuring out what you actually do.

The young guy's hidden edge.

Native social fluency. The 60-year-old apex surgeon has the credentials, but his front desk is uploading blurry phone snaps with no caption strategy. Out-execute on the things he can't be bothered to do.

03 · The five big issues

What MAA sees in almost every climbing practice.

Five gaps that look small individually and devastating in aggregate. We name them up front so you know exactly what we'd fix in the first 90 days.

Google Business Profile is a mess.

Almost universal. The single biggest growth lever, and nobody's tending it.

Reviews trickle in randomly with no follow-up automation
Profile half-filled, no services, no Q&A, no products, no booking link
Photos are blurry phone snaps while competitors upload pro photography weekly
Google Business Profile Posts are dormant, a ranking signal almost no one uses
No response strategy on reviews, silence reads as inattention
Wrong primary category, invisible for half the queries that should bring patients

2.0 stars · 'Add missing information'

You NEED high frequency and high velocity reviews

A massive signal of an up and coming business.

Reviews are the fastest-moving trust signal in elective medicine. A closed-loop velocity system, text follow-up within 24 hours of a procedure, single-tap link to the Google Business Profile review page, friction removed, thank-you sequence after, is how a practice goes from a few dozen reviews to hundreds over a few years. That's the moat: what patients see, what Google ranks, what compounds while competitors stay flat.

Phone showing a flood of incoming 5-star Google review notifications compounding over time — Review velocity · Compounds for years

Small website errors are hurting your AI and Google results.

5–15 small technical issues, none catastrophic, all compounding.

The hidden code that tells Google what your site is about is missing or wrong
Name, address, and phone number don't match across your site, Google Business Profile, Yelp, and Healthgrades
Pages load slowly because of one oversized hero image at the top
Missing or thin service pages, three pages where there should be fifteen
Your name appears differently across the web, AI search can't tell it's the same doctor

Google PageSpeed Insights laptop showing a failing 35/100 performance score with a long list of warnings, what Google sees on most practice sites — 35/100 · What Google sees

Your agency doesn't understand what you DO.

Generalists just don't get it, and you don't have time to teach them.

Who is the president of ASPS? What's a SMAS facelift? What is the Allergan Alle program all about? What are your 5 biggest competitors doing? What 20% of your procedures bring in 80% of the revenue?

Marketing analytics dashboard on a laptop showing +340% patient leads, +180% website traffic, top 3 Google Map Pack — Right agency · Results that compound

Your best content assets are being wasted.

A tragedy in 3 acts: you record an amazing piece of content. It goes on Instagram. The end.

That same asset, deployed correctly, could be a YouTube video (5 years of SEO discoverability), a blog post embedding the video (site authority + dwell time), a Google Business Profile Post (local Google signal), a Facebook post (older demographic), an Instagram Reel, a TikTok (cold reach), an email newsletter, and a LinkedIn post (peer + vendor referrals). One element, eight places.It's boring, and it works.

Phone showing 'One Asset. 8 Places.' content distribution to Instagram, YouTube, TikTok, Facebook, LinkedIn — One asset · Eight platforms · Every time

04 · The subscription

One subscription.
Three pillars.

Banger websites. Next-level content. Systems that compound. You stay in the OR. We crush the local competition. Three pillars, three outcomes: you win, you save time, you make money.

Quick wins · Save time

Quick wins & weekly updates.

Everything that moves the ranking needle inside 30 days, done for you, then maintained as Google moves the goalposts.

Google Business Profile rebuilt and dialed in for the metro
Review automation wired up, 8–12 reviews/month on autopilot
Site speed and technical errors fixed, pass Core Web Vitals
Name, address, phone cleaned up across 40+ directories
Top-4 competitor benchmark delivered week one
Weekly updates as Google and AI search shift the rules

Start with quick wins →

Next level content · Win

Next-level content, web & social.

We elevate your website to the top 1% on speed, style, and content that connects with patients, keeping what's working, replacing what's not. Then we wire it into a content plan built around your style, your team, and the frameworks you already use.

Website elevated to top 1% on speed, style, and content that connects
We work with what's good. We replace what's not. No rebuilds for the sake of rebuilds.
Custom content plan tuned to your voice, your team's bandwidth, and what's already working for you
One asset, eight platforms: every piece deployed to site, YouTube, IG, TikTok, FB, GBP, blog, email
A laser focus on the search signals that will bring you to the top in your market
Procedure pages that out-depth the top 3 local competitors

Level up the content engine →

Systems · Save time + make money

Systems that make your life easier.

We wire your marketing, lead capture, and patient comms into systems that just work, using AI agents and automation to take the busy work off your plate, and positioning you in the AI search results your future patients are already using.

Waste less time on agency calls, status meetings, and chasing missing pieces
Make more money from the inquiries already coming in, fewer dropped, more closed
Get found in ChatGPT, Perplexity, Gemini, and Google's AI Overviews, not just classic search
AI agents and automations handle the busy work so you stay focused on surgery
Everything compounds, every quarter the systems work harder than the last

Wire up the systems →

05 · The content weapons doctrine

One content asset.
Eight platforms.

Most climbing surgeons hit one or two of these. The best operators hit all 8. The gap isn't talent, it's workflow. We build the deployment pipeline first, then create into it, so every asset ships to 8 platforms from day one.

Website blog

Authority, SEO, dwell time

Long-tail organic traffic for years

Email newsletter

Warms the existing list

Cheapest channel. It converts

Google Business Profile Posts

Local Google ranking signal

Directly impacts map pack

Instagram

Reel + grid + Stories

Where prospects research

Facebook

Older demographic

Still converts boomer-era buyers

YouTube

Long-tail SEO + AI search source

YouTube is now an AI search input

TikTok

Cold reach, new demographics

The youngest patient pipeline

Peer, vendor, referral channel

Underused by surgeons. High signal.

06 · The engagement shape

Twelve months of compounding.

Foundation in month 1. Velocity in month 2. Amplification in month 3. By month 6, the map pack moves.

M 1

Foundation

Three Kits delivered: Google Business Profile, Follow-Up, Site Audit. Ten Quick Wins shipped.

M 2

Velocity

Review system flowing. Content pipeline live. First service-page deep-dives published.

M 3

Amplification

Content doctrine in motion. 1-element / 8-places workflow on autopilot.

M 4–6

Stacking

Vendor citations added. Local partnerships seeded. Video library building.

M 6

First benchmark

Re-audit vs. competitors. Map pack movement visible. Review-velocity baseline established.

M 7–12

Compounding

Monthly content output steady. Position climbing. New service pages added where demand shows.

M 12

Annual review

Full competitive re-benchmark. Next year's expansion opportunities identified.

07 · Why climbing surgeons hire MAA

Speak your language.
Save your time. Make more money.

We already speak your language.

Zero ramp-up. We know ASPS, SMAS, Allergan Alle, Mentor LEAD, and the difference between a Black Diamond injector and a Platinum one. The first call sounds like a colleague, not a vendor in training. You don't waste a quarter teaching us your business.

Easy to start. Easier to stay.

One subscription. One team. One inbox. No long contracts, no paperwork, no agency hand-offs. Quick wins land in month one, and the systems start compounding the next day. After the first 6 months, either side can give 30 days' notice and we're done, no fight, no hard feelings.

Save time. Make more money.

Predictable monthly investment, no surprise $50K quotes. Hot leads route straight to your front desk while you're operating. You stay in the OR. The pipeline fills itself. The bill stays consistent.

In their words

We were the new name in a crowded market. Eighteen months in, we're the practice patients call first, and the phone hasn't slowed since.

★★★★★

Now booking 2026 · Available today

Book your competitive audit.

Bring your market. We'll name your top competitors, show you exactly where they're winning patients that should be yours, and map the fastest path to more cases and more revenue. No pitch, just a plan you can run.

855-905-0969 Text us Schedule the audit→

TailoredCustom to your market. No templates.Need Market Exclusivity?We offer a Premium tier · one practice per metro→

Find the path that fits your practice.

You do medicine. We do marketing.

Real practices. Real results.

Insight for elective practices.

Growing your
market share.

How does a growing practice break into the top results?

Surgeons who climbed, on our watch.