Websites worthy of
your results.
Your site is the consult before the consult. Patients judge surgical skill by design quality, load speed, and the gallery — in seconds, on a phone. We build custom sites that look like the work you do, rank like infrastructure, and convert like a booking engine.
Three jobs: impress, rank, book
Design that matches the surgeon's craft.
Live builds for plastic surgery practices — every one custom, fast, and ranking.
West Michigan Plastic Surgery — the flagship build.
From Dr. Scott Holley →
Deep procedure pages — the facelift page that ranks #1.
From West Michigan Plastic Surgery →
Toronto.Hair — a brand and site built from zero.
From Toronto.Hair →
The PageSpeed receipt — speed is a feature we ship.
From Toronto.Hair →The 10 secrets of a plastic surgery website that converts
Patients judge skill by design
Fair or not, a dated site reads as dated surgery. The design bar is the same one your results set — anything less costs consults silently.
Speed is the first impression
She's on a phone, on cellular, between things. The page paints instantly or she's gone — and Google counts the same stopwatch.
The gallery is the product
Fast, filterable, per-procedure galleries with enough case context to be believed. Structured so image search and AI engines index every case.
A page per procedure, deep
Every procedure gets cost, candidacy, recovery, technique, FAQs, and its gallery. Depth is what ranks — and what convinces.
Video above the fold
A surgeon on camera builds more trust in 30 seconds than any paragraph. Patient stories and procedure explainers embedded where decisions happen.
Consult paths without friction
Sticky contact, short forms, click-to-call and click-to-text, financing answers one tap away. Every extra field costs real consults.
Schema on everything
Physician, procedure, review, FAQ, and video markup on every page — the layer that lets Google and ChatGPT cite you instead of a directory.
Built to publish weekly
A site you can't update is a brochure. Yours ships with a publishing workflow so fresh content — the thing rankings eat — never waits on a developer.
HIPAA-conscious by default
Forms, analytics, and tracking configured for a medical practice — patient trust and compliance are design requirements, not afterthoughts.
You own all of it
Domain, content, code, data. No proprietary CMS ransom. If we ever part ways, everything stays with the practice — that's how confident we are you'll stay.
Straight answers
How much does a plastic surgery website cost?
Template rebuilds run $5-15K around the industry; serious custom builds with deep procedure content run $25-75K+. Ours are scoped by market and content depth — and priced against the consults they produce.
How long does a build take?
A full custom build with photography, video, and deep procedure content typically runs 10-16 weeks. We keep your current site live and migrate rankings carefully — no traffic cliff on launch day.
Will we lose rankings when we launch?
Not if the migration is done right: full redirect maps, content parity on money pages, and pre-launch technical checks. We've moved ranking sites without losing positions — it's a discipline, not luck.
WordPress or custom stack?
Either, honestly. WordPress when your team wants familiar editing; a modern static stack when speed is the weapon. We build both — the decision is about your team, not our convenience.
Your work deserves a better site.
Send us your current site. We'll tell you what it's costing you — speed, rankings, and consults — with numbers.