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★★★★★ 5.0 855-905-0969 Send us a text
Solutions
01 Take more of your market → 02 Stay on top → 03 For women surgeons → 04 For marketing directors → 05 Situation CRITICAL → 06 Practice transitions → 07 Building toward legacy → 08 Groups, pharma, hospitals →
Services
Monthly subscription → Websites → Video production → SEO → Paid ads → Reputation management → Google Business Profile → Social media → Email marketing → AI search → Agents & automation → Tracking & training →
Work
01 · Toronto.Hair → 02 · Richmond Surgical Arts → 03 · LA Plastic Surgery → 04 · West Michigan Plastic Surgery → 05 · Sarasota Plastic Surgery Center → 06 · The Studio · O'Daniel →
Resources
How Patients Choose a Doctor Now — and Why a Directory Often Decides First → 110 Plastic Surgeons With the Biggest Instagram Followings ↗ How Google Decides Who Wins Atlanta's Facelift Search ↗ Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town → All News & Resources →
About
About MAA →
855-905-0969 Send us a text→

Find the path that fits your practice.

For Surgeons · 08 Pathways
01Growth
Climbing the market
For strong surgeons competing for share in a crowded metro.
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02Hold
Defending your position
For the market leader who intends to keep leading.
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03Tribe
For women surgeons
For the surgeon building something different, and the patients who get it.
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04Director
For marketing directors
CMO, COO, or director running the marketing.
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05Crisis
Situation CRITICAL
SEO crash, bad redesign, agency dropped the ball. Call.
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06Exit
Practice transitions
Selling, succession, rebrand, PE prep. Confidential.
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07Legacy
Building toward legacy
Society leadership, faculty, published authority.
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08Group
Groups · pharma · hospitals
Multi-physician practices, radiology, device, pharma.
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Not sure which path fits?
Call 855-905-0969 Get your market report

You do medicine. We do marketing.

Services · 12 Disciplines
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Monthly subscription
Everything you need on one monthly fee. Our flagship.
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Websites
Custom sites that convert. WordPress or modern stack.
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Video production
Patient stories, brand videos, before & after, social shorts.
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SEO
Rank for what matters in your market.
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Paid ads
Cost per consult, not cost per click.
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Reputation management
Reviews monitored and answered everywhere. Trust built.
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Google Business Profile
Win the map pack. Own your local market.
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Social media
Instagram, TikTok, YouTube. Reels and stories.
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Email marketing
Patient nurture, re-engagement, newsletters.
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AI
AI search
Get cited in ChatGPT, Perplexity, AI Overviews.
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Agents & automation
Custom AI agents tuned to your practice.
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Tracking & training
Call tracking, lead management, team training.
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Want it all? One monthly fee.
What's included Book a discovery call

Real practices. Real results.

The Work · 06 Case Studies
01Hair restoration
Toronto.Hair
Dr. Robert Jones
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02Plastic surgery
Richmond Surgical Arts
Dr. Gregory T. Lynam
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03Facial plastic surgery
LA Plastic Surgery
Dr. Melinda Lacerna
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04Facelift
West Michigan Plastic Surgery
Dr. Scott Holley
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05Plastic surgery
Sarasota Plastic Surgery Center
Dr. David Mobley
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06Facial plastic surgery
The Studio · O'Daniel
Dr. T. Gerald O'Daniel
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Six builds. Six different worlds.
See all the work Book a discovery call

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
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Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
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SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
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Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
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Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
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Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
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Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
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Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
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A decade of what actually works in elective-medicine marketing.
Market report → All News & Resources →
MAA · Video Case Study

Before & after.
Brought to life.

MAA paired quick on-camera sessions with Dr. Lacerna's own before-and-after work, turning static results into video that converts patients on every screen.

Muted
Case DossierFIG. 01
ClientDr. Melinda Lacerna, MD, FACS
ScopeVideo · Reels · Web · Social
MarketBradenton & Sarasota, FL
Library40+ case-study videos
ChannelsYouTube · Instagram · Web · Lectures
Found FirstAI Overview · Maps · Video
ModelMAA × in-house team
Dr. Lacerna · Video still · Shot by MAA
The Surgeon

One of the most awarded faces in facial surgery.

  • 01Double board-certified in Plastic Surgery & General Surgery
  • 021,000+ facelifts performed
  • 03Inventor of the trademarked Plasma Lyft Ultra Facelift™ & Plasma Browlift™
  • 04International keynote speaker: Seoul · Cartagena · Stockholm · Vancouver
  • 055× Aesthetic Award winner
5× Aesthetic Awards ISAPS ASPS FACS
Her best proof sat in before-and-after photos. Beautiful, but flat, silent, easy to scroll past. It needed to come alive. That's where MAA comes in.
Reels & Shorts

Made for the feed.
Phone-first.

The same case studies, cut vertical for Reels, Shorts and Stories, built for how patients actually scroll. Tap any to play.

The Work

The work speaks for itself.

43 real case studies, two shoots. Tap any to play.

Everywhere At Once

One production. Every platform.

The same trust, repeated across every channel a patient actually opens.

YouTubeYouTube InstagramInstagram FacebookFacebook Website Email Lectures
YouTubeYouTube
@theskinplasmacenter
NarratedTransformations & explainers
InstagramInstagram
@drfacerejuvenator
86.6KFollowers · 1,668 posts
@drfacerejuvenator · Reel
@drfacerejuvenator · Reel
@drfacerejuvenator · Reel
@drfacerejuvenator · Reel
@drfacerejuvenator · Post
@drfacerejuvenator · Post
The Insight

Videos that set her apart.

Practice tour · muted

High-tech meets high-touch. Patients meet Dr. Lacerna before they ever book, and see the technology leader behind the results.

The Proof

Trust you can measure.

0
Views · one case-study video
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Watch-time hours
0
Avg. percentage viewed
0
Subscribers from it

Real YouTube analytics: one rhinoplasty case study, since published. 100% from search.

YouTube Studio analytics — 44.4K views, 383.9 watch-time hours, 45.8% average viewed, +144 subscribers from one rhinoplasty case study
YouTube Studio: one rhinoplasty case study, lifetime performance — and the video itself.
Found First

She owns video search.

Search “bradenton plastic surgeon” and the Videos tab is wall-to-wall Dr. Lacerna. That dominance is the tide. It lifts her AI answer, her map pack and her organic results right along with it.

Google Videos tab for 'bradenton plastic surgeon' — result after result is Dr. Melinda Lacerna / LA Plastic Surgery
5 of 6 results · Dr. Lacerna
Google Videos · “bradenton plastic surgeon”: five of the top six results are Dr. Lacerna. The tide that raises every other ranking.
Google AI Overview for 'bradenton facelift' — Dr. Melinda Lacerna / LA Plastic Surgery in the AI answer, top provider, cited sources, #1 organic and the map
AI answer
Top provider
Cited source
#1 organic
Top of the map
AI Overview · “bradenton facelift”: Dr. Lacerna in all five spots, the AI answer, top provider, cited source, #1 organic & the map.
Google AI Mode result featuring Dr. Lacerna
Clear #1 in AI
AI Mode · the #1 named practice in the answer
“
The team made it effortless. I just spoke, and they handled the rest, and patients arrive already trusting me.

Dr. Melinda Lacerna, MD, FACS LA Plastic Surgery · Bradenton, FL

The Model

This isn't a one-off. It's a repeatable system for any specialist.

Simple. Surgeon-led. Built once, working everywhere.

Build mine See the work