Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Real practices. Real results.

The Work · 07 Case Studies
Seven builds. Seven different worlds.

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
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Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
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SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
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Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
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Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
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Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
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Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
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Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
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A decade of what actually works in elective-medicine marketing.
The Work · Video Case Studies

Video Case Studies

Each case study as a 30-second video in the practice's own type and colors. Most end on the doctor's own YouTube testimonial. Watch here, or download the vertical file for Reels, Shorts and TikTok and the wide file for YouTube, LinkedIn and your website.

7Case studies
30 sEach video
2Formats, 9:16 and 16:9
6Doctor testimonials
02 · Toronto.Hair

We built the website for a brand-new practice

Dr. Robert Jones · Oakville, ON · Hair restoration
  • 200+ pages
  • SEO score 100
  • 6 conversion funnels

“I can honestly say he’s made a huge difference to my practice. He’s changed my website.”

Dr. Robert Jones, on YouTube
Read the full case study →
03 · Richmond Surgical Arts

We run marketing for this plastic surgeon

Dr. Gregory T. Lynam · Richmond, VA · Plastic surgery · med-spa
  • 1.17M Google impressions
  • 6 years of content
  • 4 disciplines

“You need someone who knows plastic surgery, and so that’s what we found.”

Dr. Gregory T. Lynam, on YouTube
Read the full case study →
04 · LA Plastic Surgery

We turned this surgeon’s results into video

Dr. Melinda Lacerna, MD, FACS · Bradenton · Sarasota, FL · Facial plastic surgery
  • 383.9 watch-time hours
  • 5 of 6 top Google Videos results
  • 86.6K Instagram followers

“And he truly is the best in this industry because he knows plastic surgery content.”

Dr. Melinda Lacerna, MD, FACS, on YouTube
Read the full case study →
05 · West Michigan Plastic Surgery

Better video and rankings for this plastic surgeon

Dr. Scott Holley · Kalamazoo, MI · Facelift · rhinoplasty
  • #1 Google map pack, kalamazoo facelift
  • 9,654 YouTube views in 28 days
  • Practice focus: body to face

“Medical Advertising Agency have been amazing to work with.”

Dr. Scott Holley, on YouTube
Read the full case study →
06 · Sarasota Plastic Surgery Center

We make this practice’s patient videos

Dr. David Mobley · Sarasota, FL · Plastic surgery
  • #1 Google map pack
  • 100K+ views on a patient video
  • 150+ videos across channels

“And I have to say I’ve been more than pleased, I’ve been ecstatic about the results.”

Dr. David Mobley, on YouTube
Read the full case study →
07 · The Studio · O’Daniel

We run this facelift surgeon’s marketing

Dr. T. Gerald O’Daniel · Louisville, KY · Facial plastic surgery
  • 140 cases in the library
  • 88,000+ Instagram followers
  • 5.0 rating from 200+ reviews

“Without pay-per-click, it’s all done by quality of the videos and the work that we’ve been doing.”

Dr. T. Gerald O’Daniel, on YouTube
Read the full case study →