Ads that answer to
consult math.
A facelift consult is worth hundreds of clicks. Most agencies optimize the click; we run paid media on the number that matters — cost per consult, by procedure — across Google, Meta, and Local Services Ads.
Procedure economics drive the whole account
Paid works when the whole funnel works.
Landing experiences, tracking, and the organic base that makes paid math work.
The 10 secrets of plastic surgery PPC
Consult math or nothing
Clicks and impressions are weather. Cost per booked consult, by procedure, is the number — and every account decision flows from it.
Campaigns per procedure
A rhinoplasty budget and a tox budget shouldn't share a wallet. Separate campaigns, creative, and landing pages make winners visible and fundable.
Landing pages pre-sell
Ads rent attention; pages convert it. Galleries, proof, financing answers, and a short form — built with site-grade craft, not a template.
Call tracking closes the loop
Most consults arrive by phone. Tracked numbers and trained front desks connect every booked consult to the ad that earned it.
Never buy what you own
Strong organic changes paid strategy: pause brand terms you dominate, redeploy to procedures where you don't. Most agencies happily bill for clicks you'd get free.
Meta creates, Google captures
Meta builds desire with before-and-after motion; Google harvests the searches that follow. Run together, each makes the other cheaper.
LSA: the shortcut lane
Local Services Ads sit above everything and charge per lead, not click — a screened, budget-capped channel most practices haven't touched.
Compliance is a moat
Medical ad policies reject careless accounts; suspensions kill quarters. Clean claims, compliant creative, and platform fluency keep you running while competitors appeal.
Seasonality is a strategy
Consult demand swings with seasons — surgery scheduled around recoveries, holidays, summers. Budgets that flex with the calendar beat flat spend by design.
Feed winners, starve losers
Weekly reallocation on consult data: the procedure printing consults gets fed, the one that isn't gets fixed or cut. No set-and-forget, ever.
Straight answers
What does plastic surgery PPC cost?
Surgical clicks run $5-30+ in most metros; meaningful programs start around $3-5K/month in ad spend plus management. One booked surgical case typically covers a month. The math works when the funnel works.
How fast does paid produce consults?
Ads produce data in days and consults in weeks — far faster than SEO. That's the point of running both: paid buys the near term while organic compounds underneath it.
Google Ads or Meta — where do we start?
If you can only fund one: Google, because it captures existing intent. But surgical demand is built on Meta with before-and-after motion. Most winning accounts run both on one consult-math budget.
Our last agency reported clicks. What do you report?
Booked consults per channel per procedure, cost per consult, and revenue attributed through call tracking. If a report can't tell you what a consult cost, it's a weather report.
Know your real cost per consult.
We'll audit your ad account free. If we can't beat your consult math, we'll say so.