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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

You do medicine.
We do marketing.

A custom plan, phased to handle your biggest needs first, then built into a long-term engine. One predictable monthly fee. One point of contact. No more marketing meetings on your calendar. Web, SEO, paid, social, video, email, GBP, reputation, AI search, under one roof, working in concert.

One subscription. The whole marketing function.

Most agencies sell one slice, SEO, or paid, or social, and you're left juggling a dozen vendors, overlapping reports, and invoices to reconcile every month.

We're the whole function: web, SEO, paid, social, video, email, Google profile, reputation, and AI search, under one roof, on one fee, with one number to call. You stop managing vendors and start getting more patients. The work compounds; the bill stays the same.

Laptop showing a comprehensive unified marketing operations dashboard with KPIs for consults, new patients, cost per acquired patient, total revenue, and a 12-month patient-acquisition area chart by channel

Every channel.
Every month. One fee.

Most agencies sell pieces. We run the whole function. Here are the six disciplines that come standard.

Marketing director presenting 'Q3 PERFORMANCE: EXCEEDING TARGETS' at an annual stakeholder review to a packed room of doctors and executives, two upward-trending bar charts on screen

Website & SEO.

A site that loads fast, ranks, and converts, kept current so you never face the every-few-years redesign panic. Built for how Google and AI read sites now.

Google Business Profile + reviews.

Your profile rebuilt for your market, plus review automation that takes you from one or two a month to twenty-plus. The single biggest local-ranking lever, on autopilot.

Content, video & photography.

A phone clip you send becomes Reels, YouTube, posts, and email, deployed everywhere. We shoot with you when it helps, or find the right local talent. One asset, every platform.

Paid ads & lead conversion.

Ads tied to actual bookings, not clicks, plus follow-up that catches the expensive lead before it slips away. Every dollar tracks to a real outcome.

Email & patient communications.

Newsletters, win-back for dormant patients, and anniversary touches, wired into the system you already use. More repeat visits and referrals, no extra work for your team.

AI search & automation.

Show up in ChatGPT, Perplexity, Gemini, and Google's AI Overviews, with automations handling the busy work so your team stays clinical.

One subscription.
Three phases.

A custom plan, sequenced to handle your biggest needs first. Phase 1 fixes what's broken and produces quick wins. Phase 2 builds the foundation. Phase 3 runs the long-term engine. Predictable monthly investment the whole way.

Phase 1 · Fix what's broken.

The quick wins that pay off right away, before the slower work starts.

Start with the wins

Phase 2 · Build the foundation.

The slower work that doesn't move the needle next week, it moves it for years.

  • Website rebuilt or refreshed, fast and mobile-first
  • SEO foundation and AI-search readiness
  • Call tracking, so every patient ties to a source
  • One dashboard tying spend to real revenue
Build the engine

Phase 3 · The engine runs.

Steady-state work, where the compounding separates long-term practices from the ones that swap agencies every 18 months.

Run the long game

A phone clip you send becomes a Reel, a YouTube cut, a GBP Post, a blog piece, an email feature. Built once. Deployed everywhere it earns its keep.

Website blog

Authority, SEO, dwell time

Long-tail organic traffic for years

Email newsletter

Warms the existing list

Cheapest channel. It converts

Google Business Profile Posts

Local Google ranking signal

Directly impacts map pack

Instagram

Reel + grid + Stories

Where prospects research

Facebook

Older demographic

Still converts boomer-era buyers

YouTube

Long-tail SEO + AI search source

YouTube is now an AI search input

TikTok

Cold reach, new demographics

The youngest patient pipeline

LinkedIn

Peer, vendor, referral channel

Underused by surgeons. High signal.

See if the subscription fits your practice.

We look at where your marketing is today, what would change in the first 90 days, and whether the math works for your practice. No fluff, no hard sell, just plain answers.