A site that works
as hard as you do.
A dermatology site serves two very different patients at once: the one booking a skin check and the one researching lip filler. We build custom sites that route both cleanly — and rank for both — with the speed and structure modern search demands.
Route the patient, then convert her
The 10 secrets of a dermatology website that works
Two front doors: medical and cosmetic
A medical patient wants insurance answers and an appointment. A cosmetic patient wants photos and pricing. Your homepage routes each in one click, or it loses one of them.
A condition library that ranks
Every condition you treat gets its own page — acne, eczema, psoriasis, melasma, moles. That's the long-tail traffic engine, and each page ends with the treatment that fixes it. One generic services page ranks for nothing.
Cosmetic pages with med-spa polish
Your Botox page competes with med spa sites built purely to sell. Real photos, clear pricing or ranges, and one-click booking win that fight. Clinical gray pages with stock photos concede the cash-pay patient.
Forms that book without breaking HIPAA
Standard form builders and ad pixels can leak PHI, and HHS has made tracking tech a compliance issue. Use BAA-covered forms, keep health details out of analytics, and make online booking work for both sides of the practice.
Structure pages so AI engines quote you
ChatGPT and Perplexity cite pages with direct answers, physician bylines, and clean structure. Lead every treatment page with a two-sentence plain-language answer. If a machine can't extract it, it can't cite it.
Write for the AI Overview
Most health searches now show a Google AI Overview above the organic results. Concise definitions, FAQ schema, and question-formatted headers are what get pulled into it. That's a placement your competitors' 2019-era pages can't win.
Doctor video on every treatment page
A 60-second clip of the dermatologist explaining the treatment raises time-on-page and trust at once. Patients book the face they've already met. Embed it above the fold, not in a buried video gallery.
Reviews rendered on the page
Pull treatment-specific reviews onto the matching treatment pages with review schema. A prospective filler patient reading three filler reviews converts. A sitewide badge saying 4.9 stars is wallpaper.
One real page per location
Each office gets its own page: unique copy, embedded map, providers, and hours matching the Google Business Profile exactly. That alignment is what wins the map pack in each suburb you serve.
Accessibility to WCAG standards
One in four US adults lives with a disability, and ADA website suits target medical practices specifically. Build to WCAG 2.1 AA — contrast, keyboard navigation, alt text. It's risk management and better UX in the same move.
Straight answers
What does a dermatology website cost?
Template rebuilds run $5K-$15K; a custom build with a condition library, cosmetic treatment pages, and HIPAA-conscious forms typically runs $15K-$40K. The condition library is where the traffic comes from, so it's the part not to cut.
How long does a build take?
8-14 weeks for design, content, and launch on most practice sites. The condition library can roll out in phases afterward. Migrations need redirect mapping, which adds a week and protects your rankings.
Will a redesign hurt my current rankings?
Only if the migration is sloppy. Every existing URL gets a mapped redirect, titles and content carry over or improve, and rankings typically hold or climb within 60 days. Practices lose rankings when redesigns skip this step, not because they redesigned.
Do I really need online booking?
Yes. Medical patients compare you against Zocdoc-era expectations, and after-hours booking captures visits your front desk never sees. Cosmetic patients are even less patient — a form that sits unanswered for a day is a consult your competitor took.
Time for a site that pulls its weight.
Send your current site. We'll show you what it's costing in rankings and booked patients.