Sites built for
every eye patient.
An ophthalmology site serves a 24-year-old LASIK shopper and a 74-year-old cataract patient in the same visit. We build custom sites that convert both — accessible, fast, and structured to rank for every service line from refractive to retina.
The premium conversions pay for the site
The 10 secrets of an ophthalmology website that converts
One homepage, two very different patients
A 28-year-old LASIK shopper and a 72-year-old cataract patient land on the same URL. Route each to their journey in one click, with a phone number the older patient can find without hunting. A site built for one of them loses the other.
Architect by service line
LASIK, cataract, cornea, glaucoma, retina — each gets its own hub with its own pages, proof, and calls to action. Google ranks depth, and patients only care about their problem. A flat services page serves neither.
The premium IOL page is your revenue page
Cataract surgery is covered; the lens upgrade is where elective revenue lives. Plain-language comparisons of standard, toric, and multifocal lenses — plus a lifestyle questionnaire — start the upgrade conversation before the patient reaches your counselor. Most practices leave this page thin and leave the revenue with it.
Accessibility is the whole point here
Your visitors have cataracts, glaucoma, and low vision by definition. Large type, high contrast, keyboard navigation, screen-reader structure — WCAG 2.1 AA is both an ADA shield and basic respect for your patient base. An eye practice with an inaccessible site is an argument against itself.
Design for the adult daughter
Cataract patients often don't do the research — their adult children do. Content that answers a caregiver's questions, plus easy ways to book on a parent's behalf, converts the actual decision-maker in the room.
Make your lens content AI-citable
'What is a premium lens implant' and 'is a toric lens worth it' now go to ChatGPT and Perplexity. Answer-first structure, surgeon bylines, and schema get your pages cited in those responses. The practice the AI quotes is the practice that gets the call.
Own AI Overviews for symptom searches
'Cloudy vision,' 'halos at night,' 'floaters' — symptom queries trigger AI Overviews at high rates. Concise symptom-to-condition pages formatted as direct answers get pulled in. That's top-of-funnel presence your ads never reach.
Surgeon video sells the lens upgrade
A two-minute video of the surgeon explaining lens options converts upgrade decisions better than any brochure. Older patients watch video. Put it on the IOL page and in the pre-consult email so the counselor's conversation starts warm.
Match proof to the service line
Cataract patients should see cataract reviews; LASIK shoppers should see day-after LASIK stories. Route review snippets to the matching hub with schema. Generic five-star wallpaper persuades no one about their specific surgery.
Location pages that win each map pack
Multi-office groups live or die on local. One real page per location — unique copy, providers, and hours mirroring the Google Business Profile exactly — is what puts each office in its own three-pack.
Straight answers
What does an ophthalmology website cost?
Custom builds with per-service-line architecture typically run $20K-$50K depending on locations and content volume. The IOL education layer is the highest-ROI section — the premium-lens revenue it influences pays for the site many times over.
How do we raise premium IOL conversion with the website?
Plain-language lens comparisons, a lifestyle questionnaire, surgeon video, and outcome-focused reviews warm patients before the counselor conversation. Practices that educate pre-consult start upgrade discussions at 'which lens' instead of 'why pay more.'
Is ADA compliance actually required?
Website ADA suits against medical practices are routine, and eye care is an obvious target given the patient base. WCAG 2.1 AA is the defensible standard. Building to it also serves your patients better.
Will we lose rankings moving to a new site?
Not with a mapped migration: every URL redirected, metadata carried over, condition content preserved or improved. Rankings typically stabilize within 30-60 days and climb from there. Losses come from skipped redirects, not from redesigns.
Every service line, pulling patients.
We'll audit your site line by line — speed, rankings, conversion — and show you the premium revenue it's leaving behind.