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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

Hit your numbers.
Take the credit.

Multiple decision-makers (doctors, the CFO, investors, owners), all looking at YOU for answers. We're the partner behind you with the solutions, the full marketing stack under one roof, and the medical-plus-operations fluency to handle whatever just landed on your desk, and make you look prepared to every one of them.

How do you stay a step ahead of every stakeholder?

You run marketing for a serious practice, and everyone, the doctors, the CFO, the investors, looks to you for the answers.

We make that easy. We know your business as well as you do, the procedures, the politics, the numbers, so you stop translating every conversation. When a doctor wants something by Monday, we hand you the answer before you have to scramble for it.

You walk into every meeting prepared, the marketing fires stop eating your evenings, and you look like the person running the tightest operation in the room.

Marketing director in a suit holding a laptop, phone to ear, marketing report binder under his arm, pulled in three directions by stakeholders all looking at him for answers

Solutions, not just reports.
A partner, not just a vendor.

An agency that handles whatever lands on your desk: solutions ready before the meeting, and fluency in both medicine and operations, so you never translate a conversation again.

Marketing director presenting 'Q3 PERFORMANCE: EXCEEDING TARGETS' at an annual stakeholder review to a packed room of doctors and executives, two upward-trending bar charts on screen

Answers ready before the meeting.

No scrambling the night before a stakeholder review. We have the answer ready before the question gets asked, so you walk in prepared and leave without homework.

One stack. One vendor. One bill.

Stop reconciling five dashboards and chasing six invoices. The whole marketing stack under one roof, one subscription, one phone number. You manage outcomes, not vendors.

We speak medicine and operations.

No translating between marketing-speak, doctor talk, and CFO numbers. We already speak all three, so the conversation moves at your pace.

We never go around you.

Vendors who go straight to the doctor quietly erode your authority. We never do. Every conversation runs through you, every win lands on your desk.

We fix the boring stuff before it breaks.

The quiet defensive work most agencies skip, listings, technical fixes, email deliverability, call tracking, handled before you ever have to answer for it.

We've lived the deal, both sides.

Retained through acquisitions, and brought in by buyers after the close. If a transaction's on the horizon, you're not breaking in a new vendor during the most chaotic stretch of your tenure.

What MAA sees in almost every inherited marketing stack.

Five patterns we see in almost every marketing function we inherit. All fixable. Fix them and you stop reacting to fires you didn't start.

You're alone when the hard questions hit.

The agency hands you a dashboard and disappears. When the CFO pushes back, you're solo.

Most agencies build a deck once a month and call it a relationship. Then a doctor wants a campaign reshaped by Monday and they're "back to you next week." We pick up the phone, work the answer with you, and hand you something you can act on before the meeting.

A marketing director alone at her desk late at night, head in hands, what 'agency hands you a dashboard and disappears' looks like at 9pm
MAA won't let this happen to you

You can't tell where patients came from.

No call tracking, no way to tie a patient to a campaign, no way to defend the spend.

  • Calls aren't tagged to a source
  • Form fills land in a shared inbox with no campaign attached
  • Paid reports show clicks, never booked procedures
  • When the CFO asks what a patient costs to acquire, the answer is "we don't know"
A wide display showing the marketing tech stack flow, leads moving through analytics, ads, and call tracking toward real patients
Lead to patient · Every channel tracked, end to end

Your $600 leads get $15-an-hour follow-up.

Expensive paid leads land in the same inbox as routine asks, handled by the busiest person in the building.

Every form fill cost hundreds in ad spend, then sits in the front-desk queue with no follow-up and no triage. The most expensive part of marketing gets the cheapest part of the experience, and most of those leads vanish. We wire the follow-up and tracking that turn them into booked patients.

iPhone showing an ignored incoming business call sent to voicemail, what a $600 paid lead gets when the front desk is busy
Ignored · The fate of most paid leads

Nobody's doing the unglamorous work.

Listings, the code Google reads, email deliverability, boring, defensive, and silently breaking.

Your name and number don't match across the directories, your posts have gone quiet, your emails land in spam. None of it is urgent on its own; all of it compounds. Six months later rankings have slipped and leads have leaked, and you're answering for work that was never on anyone's plate. We keep it handled.

A wide map of directory pins and labels for the defensive marketing work that holds rankings together
The boring work · Holding everything up

One subscription.
Three pillars.

A partner who has your back, the whole stack under one roof, and a track record investors recognize. Three outcomes: your job gets easier, you get what you need before you need it, and the people above you stop second-guessing marketing.

A partner in your corner.

A tough doctor, a sharp CFO question, a fire you didn't see. Whatever lands, you get the answer ready.

  • Answers prepped before the meeting, never solo
  • Fires handled before they escalate
  • A team that picks up the phone, not a ticket queue
Get a partner in your corner

The whole stack, one vendor.

Every channel under one roof, one subscription, one contact. You manage outcomes, not vendors.

  • One vendor across every channel
  • One report, not five dashboards
  • Pricing the CFO can model on a single line
Consolidate the stack

Built to scale, ready for the deal.

Retained through acquisitions, brought in by buyers after close. Locations, doctors, or a transaction coming? Marketing's handled.

  • New locations absorbed at a known cost
  • Operations clean for a diligence room
  • A track record investors recognize
Build for the next chapter

Every channel matters, and every channel gets measured. One asset deploys across all eight platforms, and every result ties back to the channel that produced it. Coverage stakeholders can see. Attribution your CFO can defend.

Website blog

Authority, SEO, dwell time

Long-tail organic traffic for years

Email newsletter

Warms the existing list

Cheapest channel. It converts

Google Business Profile Posts

Local Google ranking signal

Directly impacts map pack

Instagram

Reel + grid + Stories

Where prospects research

Facebook

Older demographic

Still converts boomer-era buyers

YouTube

Long-tail SEO + AI search source

YouTube is now an AI search input

TikTok

Cold reach, new demographics

The youngest patient pipeline

LinkedIn

Peer, vendor, referral channel

Underused by surgeons. High signal.

A full year of having a partner behind you.

A quarterly rhythm built around your stakeholder calendar. Q1 steadies the foundation, Q2 shows results, Q3 optimizes, Q4 hands you the year-end story.

Q 1Foundation + coverageVendors audited, the stack stabilized, call tracking live across every channel. By quarter's end you have a partner already ahead of stakeholder questions.
Q 2First real numbersThe engine running across every channel. First numbers in hand: where each patient came from, in dollars. Vendor savings documented for the CFO.
Q 3OptimizationCost per patient trending down. Clear ROI on what to double down on and what to cut. The questions get answered before they're asked.
Q 4Year-end storyYear-over-year lift documented. You walk into the year-end review with answers nobody's even asked for yet, and the function renews without drama.
Year 2+Scale and compoundNew locations and doctors absorbed at known cost. Your standing grows as the operation matures.

We're your secret weapon.
The advantage your peers don't have.

We have your back, every meeting.

When a doctor pushes back or the CFO wants a number, you have a partner who picks up the phone and hands you something you can act on before the meeting. No scrambling, no "back to you next week."

We cover the whole stack.

Web, SEO, paid, social, video, email, GBP, reputation, AI search, one vendor, one report, one contact. You stop managing vendors and start managing outcomes.

We've lived the deal.

Retained through acquisitions, brought in by buyers after close, more than once. Most agencies in elective medicine never have. After 6 months, either side can walk with 30 days' notice.

In their words
This is the marketing department I wish I could hire in-house. One partner, one invoice, and everything just gets done.
Practice administrator

Book your marketing-operations audit.

We show you where you're overpaying for marketing today, the questions about to land on your desk, and exactly how much easier your week gets with us behind you. Specific and honest, no hard sell.