The map pack (#1–3)
Won on location & reviews
Proximity to the searcher and review volume decide the 3-pack. Notice these three carry relatively little schema (about 4.0 types each) — it isn't what put them there. You can't move your office, so this game is mostly about reviews and a complete profile.
True organic (#4 and below)
Won on optimization — fully in your control
mirzabeigiplasticsurgeon.com is the most completely optimized site in this market: it stacks 12 schema types and ranks at #4 organically — above sites with far more link authority. This is the game you can win from anywhere, in any city, with effort alone.
↑ This is Google's own free tool (search.google.com/test/rich-results) confirming the structured data on the market leaders' pages. Anyone can run it on any URL.
Actual code from mirzabeigiplasticsurgeon.com (#4) — the most complete in this market: 12 schema types
{
"@context": "https://schema.org/",
"@id": "https://www.mirzabeigiplasticsurgeon.com/face/deep-plane-facelift/#faq",
"@type": "FAQPage",
"headline": "Deep Plane Facelift FAQs",
"name": "Deep Plane Facelift FAQs",
"url": "https://www.mirzabeigiplasticsurgeon.com/face/deep-plane-facelift/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.mirzabeigiplasticsurgeon.com/face/deep-plane-facelift/#webpage"
},
"mainEntity": [
{
"@type": "Question",
"name": "Is a Deep Plane Facelift common?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, a Deep Plane Facelift is becoming increasingly popular due to its ability to address multiple signs of aging at once."
}
},
{
"@type": "Question",
"name": "Is a Deep Plane Facelift painful?",
"acceptedAnswer": {
"@type": "Answer",
"text": "This procedure is performed under general anesthesia, meaning that you will be comfortable and relaxed during the entire procedure."
}
},
{
"@type": "Question",
...
}
Actual code from buckheadfacial.com (#1) — a map-pack leader: 5 schema types
{
"@context": "https://schema.org",
"@type": "Physician",
"url": "https://www.buckheadfacial.com",
"name": "Buckhead Facial Plastic Surgery: Theresa M. Jarmuz, MD",
"logo": "https://www.buckheadfacial.com/apple-touch-icon.png",
"image": "https://www.buckheadfacial.com/apple-touch-icon.png",
"medicalSpecialty": "PlasticSurgery",
"sameAs": [
"https://www.facebook.com/BuckheadFacial",
"https://www.instagram.com/buckheadfacialplasticsurgery/",
"https://www.youtube.com/channel/UCiYbS2THDkGCb4SUfQmyW5A",
"https://www.tiktok.com/@buckheadfacial"
],
"telephone": "(404) 233-3937",
"address": {
"@type": "PostalAddress",
"streetAddress": "1218 W Paces Ferry Rd NW Unit 108",
"addressLocality": "Atlanta",
"addressRegion": "GA",
"postalCode": "30327"
},
"location": [
{
"@type": "Physician",
"name": "Buckhead Facial Plastic Surgery: Theresa M. Jarmuz, MD",
"image": "https://www.buckheadfacial.com/apple-touch-icon.png",
"telephone": "(404) 233-3937",
"faxNumber": "",
"openingHoursSpecification": [
...
}
This JSON-LD sits invisibly in the page source. It tells Google "this is a physician, here are the FAQs, here's the rating" in a format machines read perfectly — and the more complete the markup, the more Google understands. Lower-ranked pages often have little or none of it.
| Site | Physician | MedicalBusiness | MedicalWebPage | MedicalOrganization | PlasticSurgery | FAQPage | Review | VideoObject | LocalBusiness | BreadcrumbList | Total types |
|---|
| #1 buckheadfacial.com |
✓ | · | · | · | · | · | · | · | · | ✓ |
5 |
| #2 kalos-plasticsurgery.com |
✓ | · | · | · | · | · | · | · | · | · |
1 |
| #3 facialaestheticsurgery.com |
· | · | · | · | · | ✓ | · | · | ✓ | · |
6 |
| #4 mirzabeigiplasticsurgeon.com |
✓ | ✓ | ✓ | · | ✓ | ✓ | · | · | ✓ | ✓ |
12 |
| #5 robbfacialplastics.com |
✓ | · | · | ✓ | · | ✓ | · | ✓ | · | ✓ |
7 |
| #7 atlantaplasticsurgeon.com |
· | · | · | · | · | ✓ | · | · | · | ✓ |
8 |
| #9 atlantafaceandbody.com |
✓ | ✓ | · | · | · | · | · | · | · | · |
8 |
| #10 picosmeticsurgery.com |
· | · | · | · | · | ✓ | ✓ | ✓ | · | ✓ |
10 |
| #11 oculusplasticsurgery.com |
· | · | · | · | · | · | · | · | ✓ | · |
1 |
| #12 northsideplasticsurgery.com |
✓ | · | · | ✓ | · | · | · | · | · | · |
3 |
= top-3 winner. Notice the pattern: the winners stack medical schema types (Physician, FAQPage, MedicalWebPage); the lower-ranked sites often have one generic type or none.
