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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

Ads that answer to
consult math.

A facelift consult is worth hundreds of clicks. Most agencies optimize the click; we run paid media on the number that matters, cost per consult, by procedure, across Google, Meta, and Local Services Ads.

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Procedure economics drive the whole account

A tox patient and a rhinoplasty patient are different economies, different values, different research cycles, different creative. We build campaigns at the procedure level, feed them real consult data from call tracking, and shift budget to the procedures filling your OR, not the keywords filling a report.

$8-15Ktypical surgical case value your ads chase
1 numberwe optimize: cost per booked consult
3channels, one budget: Google, Meta, LSA
0budget spent on clicks you already own

Paid works when the whole funnel works.

Landing experiences, tracking, and the organic base that makes paid math work.

Organic rankings for Sarasota Plastic Surgery CenterOrganic strength first, so ads never buy what you own.From Sarasota Plastic Surgery Center Rhinoplasty page for West Michigan Plastic SurgeryProcedure landing pages that pre-sell the consult.From West Michigan Plastic Surgery Analytics overview for West Michigan Plastic SurgeryThe dashboard: consults per channel, not clicks.From West Michigan Plastic Surgery

The 10 secrets of plastic surgery PPC

Consult math or nothing

Clicks and impressions are weather. Cost per booked consult, by procedure, is the number, and every account decision flows from it.

Campaigns per procedure

A rhinoplasty budget and a tox budget shouldn't share a wallet. Separate campaigns, creative, and landing pages make winners visible and fundable.

Landing pages pre-sell

Ads rent attention; pages convert it. Galleries, proof, financing answers, and a short form, built with site-grade craft, not a template.

Call tracking closes the loop

Most consults arrive by phone. Tracked numbers and trained front desks connect every booked consult to the ad that earned it.

Never buy what you own

Strong organic changes paid strategy: pause brand terms you dominate, redeploy to procedures where you don't. Most agencies happily bill for clicks you'd get free.

Meta creates, Google captures

Meta builds desire with before-and-after motion; Google harvests the searches that follow. Run together, each makes the other cheaper.

LSA: the shortcut lane

Local Services Ads sit above everything and charge per lead, not click, a screened, budget-capped channel most practices haven't touched.

Compliance is a moat

Medical ad policies reject careless accounts; suspensions kill quarters. Clean claims, compliant creative, and platform fluency keep you running while competitors appeal.

Seasonality is a strategy

Consult demand swings with seasons, surgery scheduled around recoveries, holidays, summers. Budgets that flex with the calendar beat flat spend by design.

Feed winners, starve losers

Weekly reallocation on consult data: the procedure printing consults gets fed, the one that isn't gets fixed or cut. No set-and-forget, ever.

Straight answers

What does plastic surgery PPC cost?

Surgical clicks run $5-30+ in most metros; meaningful programs start around $3-5K/month in ad spend plus management. One booked surgical case typically covers a month. The math works when the funnel works.

How fast does paid produce consults?

Ads produce data in days and consults in weeks, far faster than SEO. That's the point of running both: paid buys the near term while organic compounds underneath it.

Google Ads or Meta, where do we start?

If you can only fund one: Google, because it captures existing intent. But surgical demand is built on Meta with before-and-after motion. Most winning accounts run both on one consult-math budget.

Our last agency reported clicks. What do you report?

Booked consults per channel per procedure, cost per consult, and revenue attributed through call tracking. If a report can't tell you what a consult cost, it's a weather report.

Know your real cost per consult.

We'll audit your ad account free. If we can't beat your consult math, we'll say so.

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