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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

You do medicine. We do marketing.

For more than two decades, we've focused on a single discipline: marketing elective medicine. We've built that focus alongside some of the largest companies and most respected physicians in the field, working across plastic surgery, cosmetic medicine, cosmetic dentistry, ophthalmology, bariatrics, laser and device, hospitals, and pharma. The result is an agency that understands your market, your patients, and your profit centers before the first conversation is over.

Founded
2015 · in the field since 2000
Focus
Elective medicine, only
Based
USA · 24-hr cycle
Team
Expert-led · worldwide

Take a tour of our HQ.

Step inside a tiny 3D model of the agency. Wander the departments, meet the team (and Boris the dog), spin the globe. No pitch. Just us.

Step inside

The only business we're in is yours

Specialized expertise means strategy that's right the first time.

Elective medicine doesn't behave like the rest of healthcare, and it can't be marketed like it. Patients choose you, pay out of pocket, and decide with their eyes as much as their research. Because we've worked exclusively in this space since 2000, you skip the learning curve, and your budget goes straight to work, aimed at the decisions that actually grow a practice.

Design that's built to convert

Beautiful work that elevates your brand and moves patients to act.

We're known for design that looks the part and performs. For an aesthetic practice, presentation is credibility. Your website, your video, and your content are often the first procedure a patient ever sees. We make that first impression beautiful, clear, and engineered to turn interest into booked consultations.

Known for results. Driven by solutions.

Every engagement is measured by what it produces for your practice.

We don't deliver activity for its own sake. We're a solution-driven team with a track record of producing results for leading practices and brands: more qualified leads, stronger positioning, and marketing that holds up over time. When something isn't working, we fix it. When something is, we scale it.

One expert team, across the work that matters.

Strategy & positioning

Built around your profit centers, not a template.

Web design & development

Fast, modern, and conversion-focused.

Video & content creation

Produced with an art director's eye for video.

Paid media, SEO & PPC

Managed for measurable return.

Brand

That sets you apart in a crowded market.

An expert team, on your account

You work with experts, never handed off to a junior bench.

Large agencies can leave you as one account among hundreds, served a stock template and recycled content, then passed to whoever is available. That isn't how we work. MAA is hands-on and expert-led, so you stay close to the people doing the work and you're treated like the priority you are.

Built for speed and scale

A 24-hour production cycle keeps your marketing ahead.

Our core team is based in the USA, supported by talented members around the world, with clients around the world to match. That structure lets us turn work around faster than almost anyone in the space, without sacrificing quality. We're based in Sarasota, Florida, but how well you're served has never depended on where you are.

The standard starts at the top.

A senior specialist teamElective medicine since 2000
  • Founded in 2015
  • Specialized in elective medicine since 2000
  • Roots at McCann Erickson
  • Built at Einstein Medical, early medical web & PPC
  • Lectures at major state, national & international medical meetings
  • Senior specialists, no junior reps

MAA was founded in 2015 on two decades of building marketing for physicians, back when the field was in its infancy. Its roots run through McCann Erickson and Einstein Medical, one of the first companies in the country to build websites, content, and PPC for doctors online.

The team has specialized in elective medicine since 2000 and lectured at major state, national, and international medical meetings. That depth in video and content creation sets the standard for everything MAA produces.

Let's get started.

If you're ready for marketing that's accountable to results, and a partner that genuinely understands elective medicine, let's talk. We're ready to take your account to the next level.

Talk to usSee the work