Marketing built for
plastic surgery.
An $12,000 surgical case starts as a search, a scroll, or a friend's recommendation — months before the consult. Plastic surgery marketing is the system that wins all three: search, social, video, ads, and now AI search. We run the whole system, for one practice per market.
High-value cases come from compounding presence, not one channel
The work is public. So are the numbers.
Screenshots from live case studies — search consoles, map packs, and the content that did it.
1.17M search impressions — the compounding curve, in Search Console.
From Richmond Surgical Arts →
#1 map pack in Sarasota — 379 reviews and climbing.
From Sarasota Plastic Surgery Center →
A reputation turned into a daily content engine.
From The Studio · O'Daniel →
44K views per video — YouTube as a patient pipeline.
From Dr. Melinda Lacerna →The 10 secrets of plastic surgery marketing
One system, not four vendors
SEO, ads, social, and video pointing at each other is how budgets die. One team running one system means the video feeds the SEO feeds the ads — and one team accountable for the number.
Marketing to the research phase
A surgical patient researches for months before she calls. The practice that educates her during those months — content, video, email — wins the consult before the competitors know she exists.
Video first, everything else second
Video converts on your site, dominates social, ranks on YouTube, and feeds AI engines. One filming day produces months of content. It's the highest-leverage hour a surgeon can give marketing.
The patient story is the ad
Nobody trusts claims; everybody trusts patients. Filmed patient journeys — consult, surgery day, reveal — outperform every produced ad we've ever run. One client's stories passed 100K views.
Own your name's page one
Every referral and every ad gets Googled. If page one for your name isn't yours — site, reviews, videos, press — you're paying for traffic that leaks.
Consult math over click math
Ads judged by cost per booked consult, procedure by procedure. When a channel can't prove consults through call tracking, it loses its budget. Simple.
Be the AI answer
Patients now ask ChatGPT who's best. AI-search work — citations, structured data, review signals — decides whose name comes back. Almost no practice is doing this yet. That's the point.
Email is the quiet closer
The consult that didn't book isn't lost — she's deciding. Nurture sequences with patient stories and financing answers close consults months after the first visit.
Exclusivity changes everything
An agency serving your competitor is a conflict, not a vendor. We take one practice per market at the premium tier — your playbook stays yours.
Measure like an owner
Impressions are weather. Consults, procedures, and revenue per channel are the business. Our tracking stack reports the numbers a practice owner actually runs on.
Straight answers
What should a plastic surgery practice spend on marketing?
Growing practices typically invest 6-12% of target revenue. A practice pursuing $3M invests $15-25K/month across all channels. We scope to the market: a Louisville budget and a Miami budget are different animals.
What's the single highest-ROI thing we can do first?
Usually video plus search. One filming day gives us months of patient-story and procedure content, and search work turns that content into rankings. Everything else builds on those two.
Do you work with our in-house marketing person?
Yes — happily. We run the technical and production machinery; your coordinator runs the practice-side. Several of our best engagements work exactly this way.
Why elective medicine only?
Because the marketing is different: cash-pay patients, long research cycles, before-and-after proof, and now AI search. Specialists beat generalists here, and we've been in this niche since 2000.
One team. One fee. Your market.
Get the market report: where you stand, where the gaps are, what it takes to own your market.