Med spa growth,
on repeat.
A med spa doesn't sell one procedure — it sells a relationship: tox every quarter, filler twice a year, a membership that keeps the chair full. The marketing has to match: local search that wins "near me," social that keeps you in the feed, and email that brings her back.
Lifetime value is the game, retention is the score
We already market aesthetic medicine.
From our med-spa and aesthetics engagements — injectors, feeds, and rankings.
The 10 secrets of med spa marketing
Sell the relationship, not the visit
The unit of med spa revenue is the year, not the appointment: tox quarterly, filler twice, a membership underneath. Every campaign should feed that cycle.
Win 'near me' or lose quietly
Injectables are bought locally. The map pack top three take the first visits; listings and review velocity keep you there.
A page per treatment
Tox, filler, laser, skin, body — each is its own search market with its own page, own proof, own AI citation to win.
Proof beats promotions
72% of high-value patients ignore discount offers. Results, reviews, and injector credentials sell; BOGO attracts the patients who leave for the next BOGO.
The injector is the influencer
Patients book a person. Reels of your injectors working, explaining, being human — that's the content that converts followers into patients.
Video at treatment speed
Short treatment videos earn 2-3× the engagement of stills — and one filming day stocks a quarter of content.
The comeback machine
Email and SMS timed to treatment cycles — tox at 90 days, filler at six months. Retention revenue is marketing you already paid for.
Reviews with velocity
Recency beats totals: 30 fresh reviews outrank 300 stale ones. A system that asks every happy patient, every visit.
Be the AI recommendation
"Best med spa near me" is now asked in ChatGPT. AI citations are being decided right now, while your competitors aren't looking.
Track to the treatment chair
Call tracking and booking data tie every channel to appointments kept. Marketing that can't show chairs filled doesn't get rebooked — same as your patients.
Straight answers
How do we compete with the med spa chains?
Chains win on price; independents win on injector trust, results, and relationships. Our playbook leans into exactly that — proof-first content, injector personal brands, and retention flows chains can't personalize.
What marketing budget does a med spa need?
Competitive metros typically demand $3-10K/month to grow meaningfully. The good news: retention marketing — email, SMS, memberships — is cheap and pays first. We start where the math is fastest.
Instagram or Google — which matters more?
Both, for different jobs. Google captures patients ready to book; Instagram builds the trust that makes them choose you. Skipping either leaves revenue for the spa down the street.
Can you market both our surgical practice and our med spa?
Yes — it's one of our favorite setups. The med spa feeds the surgical funnel and vice versa. We run them as two brands on one strategy, like our Richmond Surgical Arts engagement.
Build the med spa that runs full.
We'll audit your local visibility and retention flows, and show you where the revenue is leaking.