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Insight for elective practices.

How Patients Choose a Doctor Now, and Why a Directory Often Decides First The shortlist gets built before a patient ever reaches your website, on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.110 Plastic Surgeons With the Biggest Instagram Followings A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences, each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.How Google Decides Who Wins Atlanta's Facelift Search A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.Market report All news and resources

SEO built for
dental practices.

Dental SEO is a local game with a national twist: win the map pack in your radius, own the procedure searches that carry real case value, and get named when a patient asks ChatGPT for a dentist. We build all three. You keep doing dentistry.

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Three results get the calls. Everyone else gets scrolled past

Dental is the densest local search category in medicine, most metros carry a practice every few blocks. That density means proximity, reviews, and profile completeness decide the three-pack, and the three-pack decides the phone. Above that sits the second battle: "dental implants cost," "veneers vs bonding," "how much is Invisalign", high-intent procedure searches that now resolve inside AI Overviews and chatbot answers before anyone clicks. We build the pages that win both, on a site fast enough to rank.

3map-pack results that take the local calls
70%+of dental site traffic arrives on a phone
32%of patients open an AI assistant before a search engine
$150–$300typical cost to acquire a general dental patient

Rankings we can screenshot.

Real screenshots from our work: Sarasota Smile Design, a cosmetic dental practice, and our plastic, facial, and hair practices. Every one links to its case study.

Search engine checks on every Sarasota Smile Design page, before and afterOne H1 on 60 of 60 pages, up from 4 of 98.From Sarasota Smile Design Lighthouse mobile scores for five Sarasota Smile Design pages, before and after the rebuildMobile speed score 36 to 96 on the homepage.From Sarasota Smile Design Sarasota Plastic Surgery Center as the #1 organic result with a 4.9-star review panel#1 organic, with the review panel to match.From Sarasota Plastic Surgery Google AI Mode naming Dr. Scott Holley the top facelift surgeon in KalamazooGoogle's AI names our client first, by name.From West Michigan Plastic Surgery

The 10 secrets of dental SEO

The profile outranks the blog

A fully built Google Business Profile, every service listed, real photos, Q&A answered, weekly posts, steady reviews, moves more dental revenue than a year of blogging. Most practices leave theirs half-finished and then wonder why the phone is quiet.

Proximity is a ranking factor you can't buy

You will not win the map pack across a whole metro from one address. Rank honestly in your true radius, then expand with real second locations rather than fake service-area pages Google has been discounting for years.

A page per procedure, with the price on it

Implants, full-arch, veneers, aligners, sedation, emergency. Each is its own search market with its own cost question. One 'Services' page ranks for none of them; six deep pages rank for hundreds of long-tail variations.

Emergency searches are the fastest win

'Emergency dentist near me' and 'tooth pain' are urgent, local, and poorly served by most practice sites. A real emergency page with hours, a direct number, and what to do right now converts at rates no cosmetic keyword touches.

Reviews are ranking signals, not decoration

Count, recency, velocity, and the procedure words patients use in the text all feed local ranking. Twenty reviews mentioning implants do more for your implant visibility than another page of copy about implants.

One real page per location

Multi-site practices lose the map pack by cloning one page across every suburb. Unique copy, embedded map, the providers who actually work there, and hours matching the profile exactly, that alignment is the whole game.

Speed is a dental problem specifically

70%+ of your visitors are on a phone, often on cellular in a parking lot. A site that takes four seconds loses them before a word is read. Speed is the cheapest ranking and conversion fix available to most practices.

Mark up what you are

Dentist and LocalBusiness schema, FAQ markup, procedure markup, named clinician authorship. This is how search engines and AI models know what you do and who does it, and it's absent from most practice sites.

Answer-first, so the machine can quote you

Lead every procedure page with a two-sentence plain answer to the question in the headline. That's the paragraph AI Overviews and ChatGPT lift. Bury the answer under a welcome message and you get cited by nothing.

Fix the citations nobody checks

Old addresses and dead phone numbers scattered across directories quietly undercut local ranking for years. Auditing and correcting them is unglamorous and one of the highest-return hours in dental SEO.

Straight answers

How long does dental SEO take to work?

Google Business Profile and citation fixes move within 30-60 days. Competitive procedure rankings take 6-12 months depending on how dense your metro is. Anyone promising page one in 90 days for 'dental implants [city]' is selling something else.

Is the map pack really more important than organic?

For general dentistry, yes, that's where the phone calls originate. For high-value procedure searches like implants and veneers, organic and AI answers carry more weight because patients research those for months before calling anyone. You need both, in that order.

Do I need to blog?

Not the way most practices do it. Weekly posts about oral hygiene rank for nothing. What earns traffic is a deep, priced, well-structured page for every procedure you want more of, built once and maintained, not published and forgotten.

What does dental SEO cost?

Agencies typically run $2,000-$5,000 a month. What matters is what's inside it: procedure page builds, profile management, review systems, schema, and speed work. A retainer that produces four blog posts a month is priced like SEO and isn't.

Find out where you actually rank.

We'll run every procedure in your market, organic, map pack, and AI answers, and show you the gaps in order of value.

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