SEO built for
dental practices.
Dental SEO is a local game with a national twist: win the map pack in your radius, own the procedure searches that carry real case value, and get named when a patient asks ChatGPT for a dentist. We build all three. You keep doing dentistry.
Three results get the calls. Everyone else gets scrolled past
Rankings we can screenshot.
Real screenshots from our plastic, facial, and hair practices — the same map pack, the same AI answers, the same search results dental competes in. Every one links to its case study.
The 10 secrets of dental SEO
The profile outranks the blog
A fully built Google Business Profile — every service listed, real photos, Q&A answered, weekly posts, steady reviews — moves more dental revenue than a year of blogging. Most practices leave theirs half-finished and then wonder why the phone is quiet.
Proximity is a ranking factor you can't buy
You will not win the map pack across a whole metro from one address. Rank honestly in your true radius, then expand with real second locations rather than fake service-area pages Google has been discounting for years.
A page per procedure, with the price on it
Implants, full-arch, veneers, aligners, sedation, emergency. Each is its own search market with its own cost question. One 'Services' page ranks for none of them; six deep pages rank for hundreds of long-tail variations.
Emergency searches are the fastest win
'Emergency dentist near me' and 'tooth pain' are urgent, local, and poorly served by most practice sites. A real emergency page with hours, a direct number, and what to do right now converts at rates no cosmetic keyword touches.
Reviews are ranking signals, not decoration
Count, recency, velocity, and the procedure words patients use in the text all feed local ranking. Twenty reviews mentioning implants do more for your implant visibility than another page of copy about implants.
One real page per location
Multi-site practices lose the map pack by cloning one page across every suburb. Unique copy, embedded map, the providers who actually work there, and hours matching the profile exactly — that alignment is the whole game.
Speed is a dental problem specifically
70%+ of your visitors are on a phone, often on cellular in a parking lot. A site that takes four seconds loses them before a word is read. Speed is the cheapest ranking and conversion fix available to most practices.
Mark up what you are
Dentist and LocalBusiness schema, FAQ markup, procedure markup, named clinician authorship. This is how search engines and AI models know what you do and who does it — and it's absent from most practice sites.
Answer-first, so the machine can quote you
Lead every procedure page with a two-sentence plain answer to the question in the headline. That's the paragraph AI Overviews and ChatGPT lift. Bury the answer under a welcome message and you get cited by nothing.
Fix the citations nobody checks
Old addresses and dead phone numbers scattered across directories quietly undercut local ranking for years. Auditing and correcting them is unglamorous and one of the highest-return hours in dental SEO.
Straight answers
How long does dental SEO take to work?
Google Business Profile and citation fixes move within 30-60 days. Competitive procedure rankings take 6-12 months depending on how dense your metro is. Anyone promising page one in 90 days for 'dental implants [city]' is selling something else.
Is the map pack really more important than organic?
For general dentistry, yes — that's where the phone calls originate. For high-value procedure searches like implants and veneers, organic and AI answers carry more weight because patients research those for months before calling anyone. You need both, in that order.
Do I need to blog?
Not the way most practices do it. Weekly posts about oral hygiene rank for nothing. What earns traffic is a deep, priced, well-structured page for every procedure you want more of — built once and maintained, not published and forgotten.
What does dental SEO cost?
Agencies typically run $2,000-$5,000 a month. What matters is what's inside it: procedure page builds, profile management, review systems, schema, and speed work. A retainer that produces four blog posts a month is priced like SEO and isn't.
Find out where you actually rank.
We'll run every procedure in your market — organic, map pack, and AI answers — and show you the gaps in order of value.