A partnership with Richmond's favorite surgeon.
Dr. Gregory T. Lynam is a Richmond institution, a visionary surgeon and businessman his city genuinely trusts. We run the engine behind the practice (video, SEO, web and social) hand-in-hand with his in-house team. Through growth, a pandemic, and even an acquisition, we've stayed the one constant. It just keeps working.
Richmond already loved him.
MA.A makes him impossible to miss.
Dr. Lynam isn't just a board-certified plastic surgeon. He's a businessman with a clear vision, and a genuinely beloved figure in Richmond. That's rare, and it's the easiest thing in the world to market when it's real.
Long-term clients are where the best work happens. Years in, we know the practice, the patients and the city cold, and the trust runs both ways.
- ✦One team across video, SEO, web & social
- ✦Great content that powers the entire website
- ✦Dominant local & organic search presence
- ✦A network of authority sites feeding the practice
- ✦A partnership that survives growth, pandemic & acquisition
Hear it from
Dr. Lynam.
Why Richmond trusts him: on the market he's served for years and the craft of plastic surgery itself, in his own words.
On the Richmond market & understanding plastic surgery
One team.
Four disciplines.
Not a vendor for one channel. The complete solution. Each discipline feeds the next, and we've run all four for the same client, in the same direction, for years.
Video
The engine. Patient stories and procedure content that pull new cases in.
SEO
Authoritative pages that keep climbing, and keep the phone ringing.
Web
A fast, deep site built to turn visitors into booked patients.
Social
Run in-house, genuinely good. We supply the video; their team brings the daily pulse.
One practice.
A network of sites.
The playbook doesn't stop at one domain. We build dedicated authority sites for the highest-value niches (hormones, implant replacement, scarless augmentation), each one ranking on its own and feeding the practice. Same engine, more front doors.
Four brands, one team, one strategy, each site deep, fast and built to rank. More than one front door into the same practice.
Evergreen video.
Every platform.
The video-first engine at work, shot vertical for social and embedded across the network. Evergreen content that never goes stale: a single production day's footage improves every asset across the practice, for years. Filter the wall, or play the whole library.
Great content
makes great websites.
We build a deep well of real content (staff, photography, stills and video), then put it to work across the website, the blog and social. Great pages are built from great content, and ours keeps the site deep, fresh and ranking.
Great content doesn't expire. We keep feeding the site so it stays found and keeps booking patients. No slowdown, no rebuild.
Great content, created fast
Great content, feeding the website, the blog and social for years.
No silver bullet.
Just steady work.
And that's fine. Individually the videos don't pull huge view counts, but together they move the needle. They make the pages deeper, more authoritative and more useful, and that's what the Richmond market and the search engines have always rewarded.
It's a slow, compounding advantage, and the SEO is still growing, because the strategy never chased the trend. It built the library.
16 months in Search Console: 1.17M impressions, 14.4K clicks, a chart that only climbs. Hundreds of queries, from the brand name to deep procedure long-tail, the library pulling in real intent across the board.
Every search
that matters.
Top AI, organic and map positions, for the high-intent searches that actually bring patients through the door.
Search query
Knowledge panel
Organic result
Owns the brand entity. Full Google knowledge panel, plus its own organic result.
Search query
Named in the answer
Cited source
Cited in AI search. Named among the top providers in Google's AI Overview, and in its cited sources.
Search query
In the 3-pack
On the map
In the local 3-pack for the category's most competitive query.
High-authority pages
win the long game.
Rich, deep content is what ranks, and keeps ranking. The breast-augmentation pillar page (gallery, patient videos, FAQs, implant types, recovery, testimonials and a wall of citations) is the deepest, most authoritative page in the market. And it's still getting better.
One page, top to bottom (auto-scrolling). Doing the work of twenty, exactly the depth that earns the ranking.
Great social is
a collaboration.
RSA's social is run in-house, and it's great. None of the “Happy Mother's Day” filler that passes for a content calendar most places. We work directly with Jenny Warden, their internal rockstar, and make real content together. The result is a loop that's hummed for years.
@richmondsurgicalarts · 340 posts · 2,237 followers. Editorial-grade carousels, reels & before/afters, made in-house with Jenny Warden. Not a “Happy Mother's Day” graphic in sight.
- Video production
- SEO & strategy
- The website
Our videos land on their social.
- Daily social, done right
- Email marketing
- Community & voice
Their emails & social land on the blog.
A real symbiosis between agency and in-house, not a handoff.
About two years back, the practice was acquired by a VC group.
New ownership, new structure, and the partnership didn't skip a beat. When the system works and the relationship is real, it survives the things that usually break agency relationships. It just kept working.
A partnership
that performs.
We needed a team of experts in marketing plastic surgery, and that’s exactly what we found.
The one constant behind Richmond's favorite practice.
On the web development experience with MA.A
The site, in
his words too.
After years of building and rebuilding the practice's web presence together, Dr. Lynam on what the development experience with MA.A has actually been like.
Build something
that lasts.
The best marketing isn't a campaign. It's a system that compounds. Video, SEO, web and social, run by one team that works with yours. Through new staff, new ownership, even a pandemic, it's the constant partner, still performing in every season of the business.