Complete Guide To Optimizing Your Practice Videos For Search

You can use a keyword research tool to help you find the right keywords – these show you where the traffic is and help create videos that have actual searches.

TOP KEYWORD RESEARCH TOOLS WE USE FOR VIDEO SEO:

Write a script. A script will help you stay on track and ensure that your video is informative and engaging. Even a simple list of bullet points will help organize your production. When writing your script, keep your audience in mind and make sure that your language is clear and easy to understand.

Editing your video (this is where we can REALLY HELP). Once you have shot your video, it’s time to edit it. This is where you will add music, graphics, and transitions. This process can be a huge time vacuum for anyone at the practice. You will need to trim your video and remove any unnecessary footage.

Distribute your video. Once your video is complete, you need to distribute it. You can upload it to your website, social media, or even YouTube. You can also share it with your patients through email or snail mail. We are GREAT at getting videos out there on all available channels for you.​

The best way to add captions to a video depends on your needs and preferences. Here are a few options to consider:

• Manually: This is the most time-consuming method, but it gives you the most control over the captions. You can use a video editing software like Adobe Premiere Pro or Final Cut Pro to add the captions, or you can use a free online tool like Kapwing or Clideo.
• Automatically: There are a number of online tools that can automatically transcribe audio into text, which you can then use to create captions. Some popular options include CapCut, Happy Scribe, Trint, and Amara. These tools can be a great way to save time, but the accuracy of the transcriptions can vary.

QUICK TIP: Add captions to your existing videos then edit agressively to create shorter, more effective videos.

No matter which method you choose, it’s important to make sure that your captions are accurate and easy to read. The captions should be synchronized with the audio, and they should be large enough and in a clear font so that viewers can easily read them.

Here are some additional tips for adding captions to videos:

• Use consistent formatting for your captions, such as font, size, and color.
• Use clear and concise language.
• Avoid using abbreviations or jargon.
• Break up long captions into shorter lines.
• Test your captions on different devices and browsers to make sure they display correctly.

By following these tips, you can add captions to your videos that are accurate, readable, and accessible to everyone.

Optimize your title and description. Once you’ve created your videos, you need to optimize them for search. This means adding relevant keywords to your titles, descriptions, and tags. You should also make sure that your videos are embedded on your website and social media pages. Spending time creating a targeted title and description is critical to get a video to have any organic traffic.

Create great thumbnails. FACT: Nobody clicks on videos with lame titles and thumbnails. A powerful thumbnail image radically increases your odds of a user click.

Two Great paid tools we use for evaluating YOUTUBE traffic and creating better thumbnails for social media:

By using these tools, creators can track their results, identify what’s working and what’s not, and make changes to their content, thumbnails, titles, and other elements to improve their performance.

STEP 4: Promoting and distributing your content