Dr. Chia Kao is producing video content that gets thousands of views EVERY DAY and only relies on his before and after photography of patients. These short videos showcase his work, breathe life into old photos and make his social media and website POP with interactive and cool content.
Not that into being on camera?
Too busy to make videos?
You do not need to spend hours messing around with videos at the practice. Pick your favorite work and have it made into short form videos.
CHECK OUT THE VIDEOS AND SOCIAL MEDIA CHANNELS:
https://www.youtube.com/@KaoPlasticSurgery/shorts
YOUTUBE VIDEOS:
https://www.youtube.com/@KaoPlasticSurgery/videos
INSTAGRAM CHANNEL:
https://www.instagram.com/kaoplasticsurgery/
Give your old cases vast new reach with video. Add professional voiceovers and transitions to make high quality content that doesn’t require any work from you. It’s a no brainer if you’re looking to create video but don’t have time for a massive production.
Thinking about video in 2023? Take a look at your EXISTING catalog of before and after photos. You may already have the content you need to stand out in a tough market.
HOW TO MAKE VIDEOS FROM YOUR BEFORE AND AFTER PHOTOS::
1. Use a professional setup: When creating before and after videos, it’s important to use an appropriate background. Professional studio environments can provide the best results, but any space with good lighting will suffice. Make sure that you are using simple backgrounds without any distractions or clutter in the frame. REMEMBER: There is no simple way to fix bad lighting and poor quality in post – get it right in the camera!
2. Plan out your shots: Knowing the story you want to tell is essential when creating short form videos. Have a plan for what shots and angles will best illustrate your patient’s journey. Consider capturing footage of the procedure being performed, as well as before and after photos showing off the results.
3. Edit carefully: As with any video project, careful editing is necessary to create a cohesive story. Only include the best shots and make sure to transition between clips smoothly. Make sure that you maintain a consistent tone throughout the video, while also leaving room for emotional moments.
4. Use natural sound: Adding in natural sounds can give your videos an extra layer of realism. Consider recording audio during the procedure or use sound effects that relate to the story you are telling.
5. Add captions: Captions can be an effective way to add more context and information to your videos. It is also important for reaching a larger audience, as many people view videos without sound due to their environment or device settings.
By following these tips, doctors can create effective short form video content that engages their audience while highlighting their services in the best light. With just a few simple steps, they can create videos that are sure to stand out on social media.
Click here to learn all your 2023 video options.
MA.A VIDEO FOCUS showcases the best new content in the elective medical space. We feature physicians, companies and new content that is setting the bar globally for video marketing.
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