Find the path that fits your practice.

For Surgeons · 08 Pathways

You do medicine. We do marketing.

Services · 12 Disciplines
Want it all? One monthly fee.

Real practices. Real results.

The Work · 06 Case Studies
Six builds. Six different worlds.

Insight for elective practices.

News & Resources
Reputation
How Patients Choose a Doctor Now — and Why a Directory Often Decides First
The shortlist gets built before a patient ever reaches your website — on reviews, the map pack, AI answers, and a new layer of independent directories. Here's how those lists get made, and how to make sure you're on them.
Social
110 Plastic Surgeons With the Biggest Instagram Followings
A live research archive: the 110 plastic surgeons we found with the largest Instagram audiences — each with their profile, website, Google rating, domain authority, and site speed, captured June 2026.
SEO & Search
How Google Decides Who Wins Atlanta's Facelift Search
A full teardown of Atlanta's facelift market: who ranks, why, and exactly what the top practices do on Google, schema, and site speed. Our 2026 competitive research report.
Video
Video-First SEO: How a Surgeon on Camera Out-Ranks Every Text-Only Practice in Town
Google stopped rewarding the most pages and started rewarding the most trust. A surgeon on camera out-ranks the text-only practices in your market. Here's the full playbook.
Testimonials
The 3-Act Patient Testimonial That Books Consults, Not Just Collects Stars
A five-star review is proof; a patient's story is persuasion. The testimonials that actually book consults follow the same three acts every great story does.
Own your assets
Who Really Owns Your Website, Domain & Google Profile? For Most Practices, It Isn't Them
If you ever sell, relocate, or switch agencies, one question decides how painful it gets: who actually owns your digital front door? For most practices, it isn't them.
Funnels & CRO
Traffic Is Vanity: The Funnel That Turns Clicks Into Booked Consults
Traffic is vanity; a booked consult is revenue. Most practice sites collect visitors and quietly lose every one. Here's the funnel that turns a click into a calendar appointment.
Before / After
Before-and-After, Reinvented: Why Two Flat Photos Lose to Transformation in Motion
The before-and-after is the most persuasive asset in elective medicine, and two flat photos barely scratch it. In motion, it becomes the closest thing to watching the decision itself.
A decade of what actually works in elective-medicine marketing.
Service · AI Search

Patients ask AI.
Be the answer.

Ask ChatGPT for the best plastic surgeon in your city and it names someone. If it isn't you, that patient never even finds your site. We make your practice the one AI recommends. You do medicine; we own the AI layer.

SERVICE · AI SEARCH
AI
AICited by the engines
01The overview · How it works

The newest discipline. The one that matters most early.

Forty-five percent of shoppers now use AI engines for local business recommendations, up from six percent a year ago. AI Overviews appear in over half of Google searches. The shift is the biggest change in patient discovery since Google launched. The practices that build their AI presence in 2026 and 2027 will compound that position for years. The ones who wait will spend the rest of the decade trying to catch up.

Laptop showing the Perplexity AI interface with a structured, sourced response and a Sources panel of citation cards
02 · What you get

Cited by ChatGPT.
Perplexity. Google AI.

AI decides who to recommend on signals most agencies don't even know to send. We send all of them, so when a patient asks, your name is the one that comes back.

01

Content AI can actually read

We structure every page the way AI reads it, answers first, so the engines can quote you cleanly.

02

Structured data on every page

Your credentials, procedures, and reviews, marked up so AI attributes and cites you with confidence.

03

One identity across the web

Same name, bio, and details everywhere, so AI is certain it's you and names you without hesitation.

04

Authority that compounds

We build the citations, press, and listings that tell AI you're the authority worth recommending.

05

Tracked across every engine

We watch where you show up in ChatGPT, Perplexity, Gemini, and Google AI, every single month.

06

Tuned, never set-and-forget

AI search shifts constantly. We adjust every month so you stay the one it recommends.

03 · How it works

Baseline now.
Compounding for years.

The earlier you start, the more the position compounds. We baseline where you stand today across every AI engine, do the structural work, then monitor and adjust monthly as the AI search landscape keeps shifting.

1
Phase 1 · Baseline & audit

Where you stand across every engine

Month one is a baseline audit. We run a standardized set of queries across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, and show you exactly where your practice appears, where competitors appear instead, and what gaps to close first.

    2
    Phase 2 · Structural work

    Schema, content, consistency

    Months one through three are the structural build. Structured data deployment. Content restructured for AI extraction. Entity consistency sweep across the web. The technical foundation that makes you eligible to be cited.

      3
      Phase 3 · Monitor & adjust

      Monthly citation reports, continuous tuning

      From month three on you get monthly citation reports showing visibility across every AI platform and query. Quarterly competitive benchmarks. Continuous adjustment based on what's moving. The position compounds in the background while most competitors are still figuring out what AI search means.

        Now booking 2026 · Available today

        See where you stand in AI.

        We'll run your practice against the top queries patients are asking ChatGPT, Perplexity, and Google AI in your market, and show you who's getting cited and who isn't. Most doctors are shocked by what they see. The earlier you start the work, the bigger the compounding advantage.